About Datameer
Datameer is the most complete and powerful Low Code analytic solution designed to meet the needs of Snowflake users who want to transform, analyze, and automate data quickly, accurately, and efficiently. Datameer Cloud is a Snowflake Native Platform that empowers business teams to integrate, transform, test, and deploy end-to-end data pipelines without having to write a single line of code. Founded in 2009 and headquartered in San Francisco, California, serving satisfied customers across various industries, including finance, healthcare, telecommunications, retail, and more.
Position Overview
We are seeking an experienced Product Marketing Manager to join our team as the founding marketing hire with significant leadership growth potential. This role will be instrumental in owning and driving all marketing activities including go-to-market strategies, competitive positioning, content creation, demand generation, and market adoption for our Snowflake-native data transformation platform. The ideal candidate will have 5-10 years of product marketing experience with a proven ability to execute end-to-end marketing programs independently, preferably with a startup background in the data analytics, cloud computing, or enterprise software space. This is an Individual Contributor role with exceptional opportunity to build and eventually lead a marketing organization from the ground up.
Key Responsibilities
Go-to-Market Strategy & Execution
- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
- Create compelling positioning and messaging that differentiates Datameer in the competitive data transformation landscape
- Collaborate with product development to translate complex technical capabilities into clear business value propositions
- Define and execute pricing strategies that align with market dynamics and customer value perception
Competitive Intelligence & Market Analysis
Conduct ongoing competitive analysis against players like Alteryx, Matillion, and other data transformation platformsMonitor market trends in the Snowflake ecosystem, low-code / no-code analytics, and cloud data warehouse spaceProvide actionable insights to product and sales teams based on competitive intelligenceMaintain competitive battle cards and sales enablement materialsContent Marketing & Thought Leadership
Create high-impact marketing content including whitepapers, case studies, solution briefs, and blog postsDevelop compelling customer stories and use cases across key verticals (retail, finance, healthcare, telecommunications)Plan and execute webinars, conference presentations, and thought leadership initiativesEnsure all content aligns with SEO best practices and drives qualified lead generationSales Enablement & Customer Success
Create and maintain comprehensive sales enablement materials including pitch decks, demo scripts, and objection handling guidesConduct regular sales training sessions on product positioning, competitive differentiation, and customer use casesSupport key sales opportunities with custom presentations and proof-of-concept materialsCollaborate with customer success team to identify expansion opportunities and develop upsell strategiesDigital Marketing & Demand Generation
Plan and execute digital marketing campaigns across multiple channels (email, social media, paid advertising, SEO / SEM)Manage marketing automation workflows and lead nurturing campaignsOptimize conversion funnels and track performance metrics across the entire customer journeyCoordinate trade show participation, conference speaking opportunities, and event marketingDevelop and maintain the company's social media presence and thought leadership positioningMarketing Analytics & Optimization
Define and track key marketing metrics including message performance, content engagement, lead generation, and conversion ratesConduct customer interviews and surveys to validate messaging and identify new market opportunitiesAnalyze product adoption patterns and customer feedback to inform product roadmap decisionsCreate and maintain customer personas and journey maps for different market segmentsManage marketing budget and ROI optimization across all channelsRequired Qualifications
Experience & Background
5-10 years of product marketing experience in B2B enterprise software, with proven ability to execute full-funnel marketing programs independentlyStartup experience strongly preferred - demonstrated success building marketing functions from scratch in high-growth, resource-constrained environmentsDemonstrated success managing end-to-end marketing functions including demand generation, content marketing, and digital campaignsExperience in data analytics, cloud computing, or business intelligence preferredProven track record of successful product launches and go-to-market execution as a sole marketer or small team leadStrong understanding of the modern data stack, cloud data warehouses (Snowflake, BigQuery, Redshift), and data transformation toolsTechnical Skills
Excellent written and verbal communication skills with ability to distill complex technical concepts into compelling business narrativesRequired : Hands-on proficiency in HubSpot (CRM, marketing automation, and sales enablement features)Required : Experience with WordPress for website management, content updates, and basic customizationExperience with digital advertising platforms (Google Ads, LinkedIn Ads, etc.) and social media management toolsProficiency with analytics tools (Google Analytics, HubSpot Analytics, etc.) and conversion rate optimizationExperience managing freelance resources and platforms like Upwork for specialized marketing support (web development, design, content creation)Proficiency with content management, design tools (Canva, Adobe Creative Suite), and presentation softwareBasic understanding of SQL, data modeling, and analytics workflows is highly preferredExperience with SEO / SEM optimization and marketing automation workflowsSoft Skills & Attributes
Strong analytical and strategic thinking abilitiesExcellent project management skills with ability to manage multiple initiatives simultaneouslyCollaborative approach with ability to work effectively across product, sales, and customer success teamsSelf-motivated and able to thrive independently in a fast-paced, high-growth startup environmentCustomer-centric mindset with passion for understanding and solving customer challengesEntrepreneurial spirit with ability to build marketing function from the ground up with vision for future team leadershipComfortable wearing multiple hats and adapting quickly to changing priorities and market conditionsPreferred Qualifications
Experience with Snowflake ecosystem and partnershipsBackground in data engineering, business intelligence, or analytics consultingPrevious experience as the founding marketing hire or early marketing team member at a startupTrack record of scaling marketing functions and building high-performing marketing teamsMBA or advanced degree in Marketing, Business, or related fieldExperience with partner marketing and ecosystem developmentKnowledge of compliance requirements in regulated industries (finance, healthcare)Proven success managing and optimizing freelance / contractor relationships across various marketing disciplinesWhat We Offer
Competitive salary and equity packageComprehensive health, dental, and vision insuranceFlexible PTO and remote work optionsLeadership growth opportunity - clear path to building and leading a marketing team as the company scalesOpportunity to work with cutting-edge technology in the rapidly growing data analytics marketCollaborative culture with direct access to leadership team and significant decision-making authorityAutonomy to shape marketing strategy and build processes from the ground upReporting Structure
This role reports directly to executive leadership and works closely with Product Development, Sales, Customer Success, and the broader leadership team. As the founding marketing hire, this position offers exceptional visibility and impact across the organization with a clear path to leadership as the company scales.
Datameer is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.