Talent.com
Director of Digital Marketing

Director of Digital Marketing

Cutting Edge Staffing LLCPompano Beach, FL, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Banyan Treatment Centers is seeking a strategic and hands-on Director of Digital Marketing to lead our multi- channel marketing efforts and drive patient engagement, lead generation, and brand visibility. This role oversees the performance and execution of both digital and traditional marketing initiatives, working closely with the Business Development and Executive teams. The Director will manage internal resources and external partners, all while helping shape a unified strategy that supports our growth and mission.

The ideal candidate brings a balance of analytical insight, creative thinking, and operational excellence- comfortable guiding initiatives while aligning with broader strategic priorities.

Key Responsibilities :

  • Collaborate with executive and departmental leadership to refine and implement a cohesive marketing strategy aligned with business goals.
  • Lead performance marketing across all digital channels (Google Ads, Meta, SEO, email, SMS, directories, and social media) to optimize patient acquisition and engagement.
  • Support content strategy across web, social, and email to enhance brand messaging and connect with diverse audiences.
  • Manage and mentor marketing team members; oversee relationships with digital agencies and vendors to ensure timely, high-quality deliverables.
  • Analyze marketing performance data, conduct A / B testing, and provide regular reporting to inform campaign decisions.
  • Maintain brand consistency and support reputation management efforts across platforms.
  • Work cross-functionally with Business Intelligence, Admissions, and Business Development to translate insights into actionable marketing campaigns.
  • Manage budget allocations across campaigns, tools, and creative development with a focus on ROI.

Required Skills :

  • Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO / SEM, and marketing automation tools.
  • Strong command of performance metrics, data interpretation, and optimization techniques.
  • Proven ability to lead content development initiatives across digital and print formats.
  • Experience working with cross-functional teams and managing external vendors or offshore support.
  • Strong communication, project management, and leadership skills.
  • Comfortable working in a fast-paced, high-growth healthcare or behavioral health environment (preferred but not required).

    • Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 7+ years of marketing experience, including at least 3 years in a leadership or senior-level role.
  • Minimum 2 years of healthcare marketing experience; behavioral health experience is plus but not required.
  • Demonstrated success in lead generation, campaign performance, and brand visibility.
  • Experience managing integrated marketing campaigns from planning to execution.

    • Why Join Banyan Treatment Centers?

    This is an opportunity to lead meaningful marketing work for a mission-driven, high-impact organization.

  • Join a Nationally Recognized Organization : Accredited by the Joint Commission, Banyan operates 18 locations and offers nationwide Telehealth services. Our 2023 partnership with TPG’s Rise Fund supports our goal of expanding access to high-quality care.
  • Lead with Purpose : Drive data-informed campaigns that connect individuals and families to life-saving behavioral and mental health treatment.
  • Shape the Brand : Help elevate a trusted national brand while optimizing key channels for growth.

    • Apply Now!

    If you’re a results-driven marketing leader with a passion for strategy and purpose, apply today and bring your expertise to Banyan Treatment Centers.

    EOE

    Create a job alert for this search

    Director Of Marketing • Pompano Beach, FL, US

    Related jobs
    • Promoted
    Director of Marketing

    Director of Marketing

    Mattamy HomesBoynton Beach, FL, US
    Full-time
    Mattamy Homes is the largest family-owned homebuilder in North America, with over five years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realiz...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Director

    Marketing Director

    TRG ManagementFort Lauderdale, FL, US
    Full-time
    TRG Management, a premier property management company experienced with all types of housing, including subsidized, workforce and affordable, mid-rises, high-rises, luxury rentals, and single-family...Show moreLast updated: 30+ days ago
    • Promoted
    DIRECTOR - RESTAURANT MARKETING

    DIRECTOR - RESTAURANT MARKETING

    Seminole GamingFort Lauderdale, FL, US
    Full-time
    Director, Restaurant Marketing.The Restaurant Marketing Director will play a vital role in the success of a restaurant by developing and implementing marketing strategies that align with the compan...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    Director, Email Marketing

    Director, Email Marketing

    MDVIPBoca Raton, FL, US
    Full-time
    This is a hybrid position based out of our corporate office in Boca Raton, FL.MDVIP : Transforming Primary Care, One Patient at a Time. MDVIP is a national leader in personalized healthcare, empoweri...Show moreLast updated: 22 hours ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    VitanaFort Lauderdale, FL, US
    Full-time
    We’re hiring a versatile.SEO, local search, and paid search advertising efforts.You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice...Show moreLast updated: 30+ days ago
    • Promoted
    Digital (paid) Marketing Manager opportunity

    Digital (paid) Marketing Manager opportunity

    StaffingFort Lauderdale, FL, US
    Full-time
    Extremely fast-growing digital marketing agency specializing in the financial services industry is looking for a digital marketing manager to join their beautiful new Fort Lauderdale office.Strong ...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Leader

    Digital Marketing Leader

    Cinch Home Services, Inc.Boca Raton, FL, US
    Full-time
    Take the lead in developing successful, long-term digital marketing strategies for our company.As a Digital marketing leader, you should have in-depth marketing experience and a passion for digital...Show moreLast updated: 30+ days ago
    • Promoted
    Director, Marketing-VI

    Director, Marketing-VI

    Simon Property GroupBoca Raton, FL, US
    Full-time
    Job Location : Town Center at Boca Raton.This position is responsible for communicating the Simon and center specific brand proposition at the local center level via sourcing and executing property ...Show moreLast updated: 27 days ago
    • Promoted
    Director of Digital Marketing

    Director of Digital Marketing

    Banyan Treatment CentersPompano Beach, FL, US
    Full-time
    Banyan Treatment Centers is seeking a strategic and hands-on Director of Digital Marketing to lead our multi-channel marketing efforts and drive patient engagement, lead generation, and brand visib...Show moreLast updated: 30+ days ago
    • Promoted
    Director - Paid Digital & Social Media

    Director - Paid Digital & Social Media

    Seminole GamingFort Lauderdale, FL, US
    Full-time
    Director Of Paid Digital & Social Media.Hard Rock is seeking a Director of Paid Digital & Social Media to lead the centralized strategy and execution of paid digital, social, and SEO / SEM campaigns....Show moreLast updated: 6 days ago
    • Promoted
    Director - Paid Digital & Social Media

    Director - Paid Digital & Social Media

    Seminole Hard RockFort Lauderdale, FL, US
    Full-time
    Director Of Paid Digital & Social Media.Hard Rock is seeking a Director of Paid Digital & Social Media to lead the centralized strategy and execution of paid digital, social, and SEO / SEM campaigns....Show moreLast updated: 6 days ago
    • Promoted
    VP of Global Marketing, Orangetheory Fitness

    VP of Global Marketing, Orangetheory Fitness

    Orangetheory FitnessBoca Raton, FL, US
    Full-time
    The VP of Global Marketing role is responsible for marketing and brand strategy for Orangetheory Fitness globally as well as the end-to-end consumer experience for Orangetheory Fitness Domestic.Thi...Show moreLast updated: 11 days ago
    • Promoted
    Director of Digital Marketing

    Director of Digital Marketing

    Vets HiredFort Lauderdale, FL, US
    Full-time
    The Director of Digital Marketing plays a crucial role in driving customer acquisition, engagement, and retention by executing campaigns through diverse digital channels. This includes email, mobile...Show moreLast updated: 26 days ago
    • Promoted
    Director of Marketing (Full time)

    Director of Marketing (Full time)

    Grand HotelHollywood, FL, US
    Full-time
    The marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership sk...Show moreLast updated: 4 days ago
    • Promoted
    Director of Marketing - Construction

    Director of Marketing - Construction

    Estrem & Co.West Palm Beach, FL, US
    Full-time
    Director of Marketing – Construction | West Palm Beach, FL (Don't apply if you are not in that industry).A growing construction firm in. This role is responsible for driving brand strategy...Show moreLast updated: 30+ days ago
    • Promoted
    Director Of Sales & Marketing

    Director Of Sales & Marketing

    Sonesta Select Boca Raton Town CenterBoca Raton, FL, US
    Full-time
    Director of Sales and Marketing - Sonesta Select Boca Raton.We’re seeking a dynamic and motivated Director of Sales to lead the charge in driving revenue and achieving ambitious sales goals a...Show moreLast updated: 22 days ago
    • Promoted
    DIR Marketing (SD)

    DIR Marketing (SD)

    Service Corporation InternationalFort Lauderdale, FL, US
    Full-time
    Director Of Sem And Advertising.We're seeking a strategic and data-driven Director Of Sem And Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team...Show moreLast updated: 30+ days ago
    • Promoted
    DIRECTOR - RESTAURANT MARKETING

    DIRECTOR - RESTAURANT MARKETING

    Seminole Hard RockFort Lauderdale, FL, US
    Full-time
    Director, Restaurant Marketing.The Restaurant Marketing Director will play a vital role in the success of a restaurant by developing and implementing marketing strategies that align with the compan...Show moreLast updated: 17 days ago