Asst. Manager, Group Sales & Events (Hershey Chocolate World)

Asst. Manager, Group Sales & Events (Hershey Chocolate World)

Location : Hershey, PA

Department : Hershey's Chocolate World

Summary of Role : Hershey's Chocolate World is the most popular brand experience in the world. Nearly four million guests visit our location in Hershey, Pennsylvania, every year. Guests come to experience attractions, enjoy dining in the food court, and shopping for souvenirs, treats and gifts. Part of what makes our guests' experience so amazing is the exceptional guest service our team provides.

The primary purpose of this job is to grow the Group Sales & Events business at Hershey's Chocolate World. This position is responsible for maximizing use of events spaces, including after-hours events and building rentals. This person will collaborate with multiple departments to ensure they are ready to provide world class experiences to groups. This position is responsible for leading the Group Sales & Events Team including hiring and training. In collaboration with the Attractions Manager, this person will be primarily responsible for creating and executing a strategic vision and plan to drive incremental revenue.

The incumbent supervises team members in the Events and Groups Sales departments and supports training functions to ensure maximum efficiencies, superior guest service, and world class service / experience. Responsibilities include employee management (interviewing, hiring, monitoring performance) and labor planning. This position works with both internal and external customers. The incumbent will support the Manager on Duty (MOD) team during weekends, weekdays, holidays, and evening operating hours supporting Retail, Food Service, Attractions, and Marketing initiatives to deliver sales goals. Responsibilities also include making operational decisions, creating or adjusting processes to efficiently and effectively serve guests.

Role Responsibilities :

Leadership & Sales Strategy :

• Maintain a sales strategy with new offers and to drive incremental revenue
• Ensure maximum use of events spaces
• Meet bi-weekly with the Group Sales consultant to create important relationships with VIP bus groups and drive traffic
• Responsible for the Group Sales communication to all cross-functional teams
• Coordinate bookings, contracts and payments for all groups
• Conduct facility walk-through meetings with clients
• Upsell add-on options for all events
• Partner with Facilities Manager to maximize event space capabilities
• Responsible for achieving sales goals and coordinating daily operations
• Partner with Marketing on all seasonal event programs

Event Planning & Execution :

Lead & Manage Ticketing Department :

Group Sales & Analytics :

Scheduling & Interviews :

Manager on Duty (MOD) :

Desired knowledge, skills, and abilities :

Minimum Education and Experience Requirements :