Content Marketing Manager Job at Workstream in Menlo Park

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr. / Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We're looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following.

You don't need to be a video editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts.

This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life.

This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams.

We're open to applicants nationwide - especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment.

Day in the Life

• Own our YouTube Shorts and Instagram content strategy, from ideation to publishing
• Research, script, and storyboard short-form videos that resonate with restaurant owners and operators
• Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera
• Act as producer during filming - coordinating shoots, guiding delivery, and ensuring content quality
• Film case studies with customers, turning their experiences into powerful storytelling content
• Monitor industry trends, social conversations, and competitor content to spot opportunities for growth
• Lead and coordinate designers, editors, and leadership to bring stories to life
• Analyze content performance, iterate on what works, and double down on proven formats
• Experiment with hooks, captions, and thumbnails to maximize reach and retention
• Build a playbook of repeatable content formats that can scale into a full content engine

Who You Are

Why Join Us

What We Offer

Salary Range

In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate's compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Know More About Workstream

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.