Manager of Customer Engagement and Insights

A large medical device manufacturing client is looking to hire a Manager of Customer Engagement and Insights in Franklin Lakes, New Jersey or Covington, Georgia. This person will will be responsible for the strategic oversight, execution, and performance direct-to-consumer Customer Relationship Management of products. This leader will have the ability to build, manage, and optimize an end-to-end program across e-mail, text, surveys, chat, and emerging digital tools.

Primary Responsibilities :

• Optimizes the customer marketing strategy and execution for customer communications in a Direct to Consumer set up across the customer journey.
• Manages conversion, retention, value-add, survey and transactional communications, focused on KPI improvement.
• Defines and oversees the deployment of marketing campaigns including, lead nurture, retention, promotion, surveys that increases customer lifetime value (LTV) and other engagement metrics.
• Drives improvement in deliverability, sender score, and customer satisfaction.
• Manages copy and creative execution in partnership with marketing, design, and development resources.
• Collaborates with digital, phone sales and customer service channels to ensure a broad approach to driving improvements in conversion, LTV, and customer satisfaction.
• Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, features, initiatives, and product / service launches.

Must Haves :

Salary Range Information : $100,000 - $150,000 annually