Director, Demand Operations

Director Of Demand Operations

When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide :

Award-winning culture

Inclusion and diversity as a priority

Performance Based Incentive Plans

Competitive benefits package that includes : Health, Vision, Dental, Short & Long-Term Disability

Generous PTO (including paid time to volunteer!)

Up to 9.5% 401(k) employer contribution

Mental health support

Career advancement opportunities

Student loan repayment options

Tuition reimbursement

Flexible work environments

All the benefits listed above are subject to the terms of their individual Plans. And that's just the beginning With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary

Are you ready to architect the engine that powers revenue growth? At Unum, we're looking for a visionary Director of Demand Operations to lead the charge in building and optimizing a full-funnel demand strategy that delivers measurable results. In this role you'll :

Own the demand generation strategy from end-to-end, ensuring seamless lead lifecycle management and alignment between marketing and sales.

Partner with senior leadership to design scalable attribution models and deliver actionable insights that influence go-to-market decisions.

Lead cross-functional initiatives that enhance funnel performance and empower our sales force for success.

You'll work closely with Sales, Field Enablement, Marketing, and Growth Analytics to ensure every demand program is integrated with business objectives and continuously optimized for growth.

If you're passionate about driving measurable impact, building high-performing systems, and leading strategic initiatives that fuel revenue, this is your opportunity to make a difference.

Qualifications :

Bachelor's degree required; advanced degree or certifications in Marketing, Business, or Analytics preferred.

10+ years of experience in B2B marketing with a focus on demand generation, account-based marketing, buying group frameworks, funnel analytics, and revenue impact.

Field operations experience preferred.

Proven track record of leading cross-functional growth initiatives that drive measurable business outcomes.

Deep expertise in CRM (Salesforce) and marketing automation platforms (Marketo).

Strong analytical skills with experience in business intelligence tools (e.g., Tableau, Domo, Qlikview); SQL proficiency a plus.

Exceptional communication and storytelling skills, with the ability to influence senior stakeholders.

Experience building and scaling lead management processes in high-growth environments.

Comfortable navigating ambiguity and driving clarity in complex, matrixed organizations.

Key Responsibilities :

Own the lead management framework, including scoring models, qualification criteria, and routing logic across marketing automation and CRM platforms.

In partnership with other key CX partners, lead the marketing-sales funnel strategy, ensuring seamless lead flow from initial engagement through to closed-won opportunities.

Establish and maintain robust feedback loops with Sales leadership to ensure alignment on lead quality, routing, and conversion strategies. This includes supporting field partners with training and adoption monitoring, ensuring the successful adoption of new tools and resources which enable the field.

Oversee funnel analytics and campaign performance dashboards to identify optimization opportunities and drive continuous improvement.

Partner with Analytics to develop and refine multi-touch attribution models that quantify demand and marketing activities impact on pipeline and revenue.

Collaborate with Market Activation, Growth Acceleration, and Growth Analytics teams to align campaign strategy with audience engagement goals and business outcomes.

Deliver strategic insights and performance readouts to senior leadership, translating complex data into clear narratives that inform investment and prioritization.

Drive adoption and optimization of underlying technology stack (e.g., Salesforce, Marketo), ensuring systems support scalable growth initiatives.

Mentor and guide team members and cross-functional contributors, fostering a culture of experimentation, accountability, and performance.

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide. Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience. $89,900.00-$169,900.00 Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.