(USA) Senior Manager, Marketing Planning And Strategy

Senior Manager, Marketing Planning And Strategy

The Senior Manager Marketing Planning and Strategy will be a pivotal role for the continued growth of Sam's Club. You will be a business owner for local marketing Campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam's Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount.

What You'll Do :

Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market's unique characteristics.

• Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
• Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
• Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
• Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
• Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
• Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
• Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
• Understanding of store design and layout : Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
• Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.

What You'll Bring :

Equal Opportunity Employer

Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

As a most unique and forward-thinking retail employer, Sam's Club helps our members live better by providing them great value on the things they need both for their businesses and their homes. Our clubs give members access to a wide selection of large-volume items at value prices. Each week, our more than 100,000 associates serve our members in clubs, online and through mobile devices across the U.S. and Puerto Rico. Working at Sam's Club means working behind the scenes of a unique retail operation. The decisions to best serve our members have a profound impact on millions of people. We look for people who can think creatively, make smart decisions, and anticipate future trends in retailing

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications :

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications :

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters : Business Administration

Primary Location :

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.