Event Marketing Manager

Event Marketing Manager

Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.

Join us at the forefront of one of today's most explosive growth industries! The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.

Principal Duties And Responsibilities :

• Develop and implement strategic marketing plans for Data Center World events
• Lead and mentor a team of marketing professionals
• Grow targeted databases
• Analyze marketing performance metrics and optimize strategies accordingly
• Up and cross-promote and sell relevant products and services to target market audiences
• Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
• Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Work cross functionally to develop strategy, positioning, and key messages for event and media brands
• Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Liaison with central marketing and operation teams to support brand, event, and campaign initiatives
• Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design
• Stay abreast of the latest trends and developments in the data center community, experiential marketing, and strategic marketing communications

Qualifications :

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us.

The salary range for this role is $75,000- $90,000 based on experience.

This role will automatically unpublish on 26th November.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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