Marketing Manager

Position Summary

The Marketing Manager supports Ginkgo Residential's Director of Marketing and Property Management organization in designing and executing innovative, brand-aligned marketing strategies across Ginkgo's growing portfolio of multifamily communities. The ideal candidate thrives in a fast-paced environment, loves storytelling and design, and understands the dynamics of multifamily marketing.

This role plays a key part in creating brand awareness and demand to support qualified and efficient sales for Ginkgo Residential's managed communities and as a leading property manager in the Carolinas.

Key Responsibilities

Brand & Digital Presence

Create and schedule engaging social media content using a unified platform, ensuring each community's voice reflects the community's brand identity. Ensure posts by community team members comply with social media posting standards.

Maintain property and corporate websites with up-to-date photography, floor plan assets, engaging content, brand verbiage, and virtual tours.

Partner with onsite teams to improve listing accuracy and optimize performance, cost, and efficiency across ILS platforms (Apartments.com, Zillow, Apartment List, etc.).

Assist with automation tools, analytics dashboards, and AI-driven content platforms to streamline marketing processes and improve engagement.

Collaborate on digital ad campaigns, SEO / SEM efforts, and email marketing initiatives that drive quality leads and measurable results.

Creative Design & Content Development

Design branded marketing collateral, social graphics, and promotional materials using Canva and Adobe Creative Cloud.

Partner with the Director of Marketing to develop seasonal campaigns, contests, event materials, and internal communications that align with Ginkgo's brand identity and goals.

Manage internal marketing shop orders, ensuring accuracy, timeliness, and adherence to brand standards.

Training & Team Support

Serve as the primary marketing resource for onsite and operations teams across all regions. Visit communities to understand in-person marketing needs.

Define brand identities for acquisitions, transactions, and property rebrands. Order materials and configure setups for new communities.

Partner with Learning & Development to ensure team members are educated on brand, social media, and marketing best practices.

Provide troubleshooting and technical guidance for marketing platforms such as Entrata, Yardi, Soci, etc.

Partner closely with Operations, Asset Management, and GinkgoVest teams to ensure marketing aligns with portfolio strategy, leasing goals, and investor communications.

Analytics & Performance

Monitor performance of advertising sources, website traffic, and campaign results to assess ROI and identify opportunities for improvement.

Prepare and present data-driven insights to internal stakeholders to guide marketing strategy and decision-making.

Support marketing budget tracking and vendor contract management to ensure spend aligns with ROI benchmarks.

Community & Culture

Collaborate with other departments on cross-functional campaigns that highlight Ginkgo's sustainability efforts, community engagement, and resident experience.

Incorporate GinkgoGREEN and Ginkgo Gives Back initiatives into marketing storytelling to amplify our commitment to sustainability and community impact.

Contribute to an inclusive, creative, and collaborative work culture to serve all Ginkgo's stakeholders.

Qualifications

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.

3+ years of experience in marketing or design; multifamily or real estate experience preferred.

Proficiency in Canva, Adobe Creative Cloud, and MS Office suite.

Familiarity with platforms such as SOCi, Entrata, Yardi, and Asana is a plus.

Strong understanding of digital and social media trends (Instagram, Facebook, LinkedIn, Google Business).

Excellent written, visual, and verbal communication skills with a sharp eye for detail.

Ability to manage multiple projects, meet deadlines, and collaborate across departments.

Passion for storytelling, brand building, and creating meaningful resident experiences.

Benefits :

Competitive salary and bonus structure

Health, dental, and vision insurance

Company Paid STD, Life Insurance, LTD and Employee Assistance Program

Retirement plan with Company Match

Paid time off and holidays

Professional development opportunities

About Ginkgo Residential :

Ginkgo Residential LLC is an integrated multifamily investment, management and redevelopment company based in Charlotte, North Carolina. We currently manage over 8,000 apartment units in more than 50 communities with a geographic footprint that encompasses the Carolinas.

Ginkgo Residential LLC is an Equal Opportunity Employer.