Product Manager

Job Title :

• Product Manager Company : VistaApex Solutions Location : Racine, Wisconsin (Corporate Headquarters) -Hybrid Salary Range :   $80,000 - 110,000 based on experience About VistaApex Solutions VistaApex Solutions is a purpose-driven, clinician-focused healthcare platform bringing together leading dental brands, including Vista Apex, PerioProtect, and PerioSciences.
• Our mission is to develop meaningful products that enhance clinicians’ treatment options and improve patient outcomes.
• With a value-added approach across R&D, operations, and customer experience.  We empower clinicians to deliver confident, consistent, and elevated care.
• At our core, we operate through five foundational pillars— Product Development + Clinician Involvement, Treatment Refinement + Simplified Workflow, Expanding Innovations + Trusted Partnerships, Inspired Foresight and Quality Assured + Personal Connections —guiding our approach to innovation, collaboration, and long-term partnership.
• Position Overview We are seeking a highly motivated and strategic Downstream Product Manager to join our oral healthcare product development team.
• In this pivotal role, you will be responsible for managing our dental product portfolio and creating customer-facing messaging and campaigns that grow market share and revenue.  You’ll work with our product development, marketing, and sales teams to create and launch products that meet unmet customer needs, satisfy our short-term and long-term strategic initiatives, and improve the oral healthcare of patients around the world.
• This role also monitors industry-related activities to help us develop differentiated product and service development solutions for dentists, the clinical team, practice owners, and patients.
• The ideal candidate has experience in managing several simultaneous projects and timelines, as well as experience in launching winning new products and brand messages.
• Key Functions Spend time in the clinical and practice space with the oral healthcare team to define unmet customer needs, understand market trends, and the competitive landscape.
• Bring the voice-of-the-customer (VOC) back to VistaApex teammates so that products can be developed and improved in ways that meaningfully and impactfully deliver solutions that meet our strategic objectives.
• Create compelling features, benefits, proof sources, and messaging that helps our sales teams deliver market-leading solutions to dental offices.
• Complete essential technical and regulatory documentation as required.
• Conduct market research, competitive analysis, and customer interviews to identify market opportunities, understand customer pain points, and gather insights that inform product roadmap and marketing strategies.
• Ensure successful transition of new products into operational readiness, collaborating with our operations, supply chain, quality and regulatory teammates.
• Work with independent testing agencies, dental schools, and KOL’s to obtain feedback and data that can improve brand messaging.
• Develop and communicate new and innovative customer insights to the market.
• Serve as a product expert for the sales team, providing guidance and support.
• Monitor industry to understand technological innovations and changes, research, competitive product introductions, and other relevant trends.
• Qualifications Education Bachelor’s degree in marketing, Business, Engineering, or a related field.
• Experience Proven track record of successfully launching and growing products.
• Strong understanding of the product lifecycle and go-to-market strategies.
• Experience with Product Information Management (PIM) and Digital Asset Management (DAM) Systems such as Salsify, Akeneo, Adobe AEM or similar.
• Skills and Competencies Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and concisely.
• Strong understanding of how to manage and distribute product data and digital assets across multiple channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Self-starter with a proactive and results-oriented approach.
• Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Ability to sit or stand for extended periods during clinical observations, meetings, or desk work.
• Occasional lifting, carrying, or handling of dental products, samples, or demonstration equipment (typically under 25 lbs).
• Frequent use of standard office equipment such as computers, phones, and video conferencing tools.
• Clear verbal and written communication required for customer interactions, presentations, and documentation.
• May involve walking or moving around clinical environments and trade show floors.
• Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Frequent presence in clinical and dental practice settings to observe procedures and engage with oral healthcare professionals.
• Regular interaction with cross-functional teams including product development, marketing, regulatory, and commercial departments.
• Office-based work for administrative tasks, documentation, and meetings.
• Occasional travel to dental schools, key opinion leaders (KOLs), independent testing agencies, customer sites, trade shows, and industry events.
• Collaboration with internal and external stakeholders in both virtual and in-person settings.
• Fast-paced, dynamic environment requiring adaptability and proactive communication.
• Why Join Us?
• At VistaApex Solutions, we value our employees and invest in their well-being.

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