Analyst and Influencer Relations Manager

Analyst Relations Manager

We're looking for an Analyst Relations Manager within Intuit's Global Business Solutions Group (GBSG) US External Communications team supporting mid-market. In this position, you'll play a pivotal role in shaping and communicating the company's narrative to key industry analysts. You're responsible for influencing market perceptions and purchasing decisions for Intuit's business platform through analyst relations, reviews, and awards across Intuit QuickBooks and Mailchimp as part of our strategy to win in the mid market (businesses with annual revenue ranging from $2.5M to $100M+).

At Intuit, we're building something bold and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high-growth bets inside the company. We're creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry including global accounting firms and tech-forward enterprises. If you're looking for a role where you can shape strategy, move fast, and make an outsized impact, this is where it's happening.

Responsibilities :

We're on the hunt for a highly motivated, detail-oriented, and strategic Analyst Relations Manager with 7-10+ years of experience to supercharge our team! We're looking for someone who can stand up an analyst relations function for Intuit's growing mid-market business including Intuit Enterprise Suite, QuickBooks, and Mailchimp. Your primary goal is to ensure that analysts have a deep, accurate understanding of the company's offerings, strategy, and market position and a deep understanding of our product capabilities. You ensure that Intuit's products are included in key analyst research and reviews so that Intuit is being recommended in the market. This person would also lead the earned reviews and awards strategy and execution for the team. This means working closely with our GBSG US External Communications team, agency partners, cross-functional teams, and performance marketing to develop and implement end-to-end analyst relations, reviews, awards, and recommendations strategies and submissions for the business. If you are experienced in driving analyst relations workstreams end to end, have great judgment, and a knack for driving integration and managing complex workflows, we want to hear from you!

Build and maintain strong, trusted relationships with key analysts from firms like Gartner, Forrester, IDC, and more. This involves regular communication, acting as a reliable point of contact, and understanding each analyst's research areas and needs.

Schedule and orchestrate briefings between analysts and company executives or subject matter experts and prepare executives. Manage inbound inquiries, providing analysts with the information they need for their research, reports, and reviews.

Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience. Ensure that all communications are consistent, compelling, and aligned with the company's strategic direction.

Manage the company's participation in major industry reports, review programs, and awards. This includes preparing the company's submission, coordinating with internal teams, and reviewing drafts of the report to ensure factual accuracy.

Act as the internal voice of the analyst community. Translate analyst feedback and market insights back to communications, product, marketing, and executive teams to help inform product roadmaps, refine messaging, and stay ahead of market trends.

Ensure the company is maximizing AR advisory sessions to get the market insights, industry opportunities and competitive positioning needed to grow our market share

Pursue sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize

Research media trends, competitor news, and mine for opportunities to help reposition the business and boost our reputation and drive consideration

Lead the submission process end to end for earned recognitions, bringing in the necessary teams and individuals to contribute and amplify. Drive integrated comms plans to amplify recognition, partnering with social, performance marketing, and employee comms.

Manage participation in key analyst events and briefings.

Measure the value and ROI of analyst relations at Intuit.

Maintain our tracker of awards, recognitions, and reviews across external lists and rankings.

Monitor coverage and prepare regular reports on activity in partnership with our agencies and internal data teams.

Qualifications :

7-10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech

Quick study with ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, marketing, etc.

Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment

Knowledge of analyst relations best practices and strong existing relationships

Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape)

Excellent written and verbal communication skills

Ability to manage multiple priorities and stakeholders in a fast-paced working environment

Strong organizational and program management skills

Attention to detail and high degree of professional rigor

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs.