Director of Marketing

Director of Marketing

Posted on 11 / 21 / 2025

Accepting applications

About this position

The Director of Marketing leads the planning and execution of marketing projects, advertising campaigns, and creative initiatives that strengthen Florida Southern College's brand. This role oversees day-to-day project management, helping ensure that marketing efforts-from photography and graphic design to digital and print advertising-are delivered on time and with high quality. The Director works closely with campus partners to promote programs, events, and stories that support the College's mission and strategic goals, building stronger awareness and engagement within both external audiences and the campus community.

ESSENTIAL FUNCTIONS

• Serve as the primary custodian of marketing requests and projects processed through the department.
• Responsible for driving brand enforcement and growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. Administer brand assets for internal and external projects.
• Collaborate with writers and graphic designers to create advertising content and create and manage a content calendar and schedule deadlines.
• Work closely with the Chief Marketing Officer to oversee the development, planning, and execution of external and internal College communications and marketing campaigns and programs to include, but not limited to public relations, advertising, promotional resources, College website, social media, and interdepartmental communication.
• Manage project budgets and timelines, ensuring the completion of projects on time and within budget parameters.
• Advise social media content strategy through the creation and management of social content calendars to ensure the distribution of relevant and timely information consistent with the College's brand.
• Manage the organization and cataloging of the College's digital assets, including logos, photography, video, and copy. Assist with campus photography needs.
• Collaborate with staff and / or vendors to generate content to support marketing campaigns and projects.
• Work closely with the Chief Marketing and Communications Officer to coordinate the planning and implementation of major College events and ceremonies.
• Safeguard the confidentiality of sensitive information by exercising discretion in communicating information to faculty, students, staff, and the various constituencies served by the College
• Attend events / meetings and represent the College as needed, including photography needs.
• Develop and maintain relationships with media, publications, and vendor partners to ensure clear and consistent communication on behalf of the College.
• Contribute to the success of the office of marketing by performing all other duties as needed to drive the vision, fulfill the mission, and abide by the values of the College.

About our ideal candidate

EDUCATION, WORK EXPERIENCE AND REQUIREMENTS :

About us

The College's health and wellness plans along with generous paid time-off benefits are in addition to rewarding employee benefits such as the tuition grant and 403(b) plan.

The employee tuition grant is a remarkable benefit that covers the cost of 100% of the College's tuition for dependent children of faculty and staff who have been employed with the college fulltime for one year. Employees can also take advantage of the benefit for themselves.

The Defined Contribution Retirement Plan is a 403(b) plan in which the college automatically contributes 7% of the eligible employee's earnings into a retirement fund whether the employee chooses to participate or not. The account has a comprehensive investment portfolio and allows the employee to control their investment choices. At 6 years of service, the employer contribution amount is elevated to 10%. Employees can choose to participate through pre-tax payroll deductions when ready!

Florida Southern College is committed to diversity and inclusion in hiring, campus life, and intellectual engagement and welcomes applications from all interested candidates. The college actively seeks a wide variety of candidates and enthusiastically looks to diversify our workforce.

Florida Southern College has a strong commitment to the principles of equal employment opportunity. The college recruits, hires, trains, transfers, promotes and compensates individuals and makes all personnel decisions without regard to race, color, religion, age, sex, sexual orientation, national origin or ancestry, marital status, veteran status, or physical or mental disability unrelated to an individual's ability to perform the job, in accordance with applicable law.

Founded in 1883, Florida Southern College is the oldest private college in the state. The College maintains its commitment to academic excellence through 70+ undergraduate programs and distinctive graduate programs in business administration, education, nursing, and physical therapy. Florida Southern has a 14 : 1 student-to-faculty ratio, is an award-winning national leader in engaged learning, and boasts 30 NCAA Division II National Championships. Florida Southern is ranked at #8 among the "Best Regional Universities in the South" by U.S. News & World Report in its 2022 "Best Colleges" guide and is included in The Princeton Review's 2022 Best 387 Colleges guide and the "Fiske Guide to Colleges 2022." The 2021-2022 Colleges of Distinction guidebook praises Florida Southern's AACSB accredited Barney Barnett School of Business and Free Enterprise alongside the College's School of Education and its Ann Blanton Edwards School of Nursing and Health Sciences. Poets&Quants, U.S. News & World Report, Fortune, and The Princeton Review further laud the Barney Barnett School of Business and Free Enterprise and the Ann Blanton Edwards School of Nursing and Health Sciences as foremost programs in the nation for business and nursing education. Home to the world's largest single-site collection of Frank Lloyd Wright architecture, FSC has appeared on The Princeton Review's top 20 "Most Beautiful Campus" national listing for 12 consecutive years. Connect with Florida Southern College.