Brand Activation Manager

Brand Activation Manager

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results-oriented. With Advantage, you'll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities :

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Manage local budget & budget reporting / reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife / events and local alcohol beverage laws.
• Assists in the analysis of sales and market / territory data used to provide consultation and / or correction for under-performing accounts
• Responsible for managing events in person

Qualifications :

What We Offer :