Business Development Manager

Business Development Manager (BDM) Location :

• Worcester, MA (On-Site) Department : Sales & Business Development Reports To : VP Director of Sales About Fire Equipment Inc. (FEI) Fire Equipment Inc. (FEI) is a trusted leader in fire protection services across New England.
• With over 90 years of experience, FEI provides complete fire safety solutions—from design and installation to inspection, testing, and maintenance.
• Our team takes pride in delivering high-quality workmanship, technical expertise, and exceptional customer service as we continue to expand our footprint and capabilities.
• Position Summary The Business Development Manager (BDM) oversees a team of four Business Development Representatives / Appointment Setters responsible for outbound calling, lead generation, and appointment scheduling.
• This role ensures that the team follows a structured, disciplined outreach process and consistently meets established KPIs for call activity, quality, and conversions.
• The BDM plays a critical role in driving FEI’s growth initiatives by implementing effective outbound strategies, coaching the team, managing performance metrics, refining scripts, and ensuring all CRM activity is accurate and optimized.
• The ideal candidate is organized, data-driven, experienced in CRM systems, and excels at developing high-performing outbound sales teams.
• Key Responsibilities
• Lead and supervise a team of four BD Representatives / Appointment Setters.
• Set and oversee daily, weekly, and monthly KPIs for calls, talk time, conversations, and appointments.
• Enforce a structured workflow that includes organized calling blocks, follow-ups, appointment confirmations, and consistent CRM updates.
• Provide daily coaching, feedback, call reviews, and objection-handling development.
• Create, update, and refine scripts, talk tracks, and outreach messaging aligned with FEI’s brand and service offerings.
• Distribute call lists, prioritize outbound targets, and monitor lead assignments.
• Ensure complete and accurate data entry within Salesforce or HubSpot, including dispositions, notes, and follow-up tasks.
• Conduct daily huddles and end-of-day reviews to maintain accountability and performance discipline.
• Build and manage KPI dashboards and scorecards to track activity, quality, and conversions.
• Prepare weekly and monthly performance summaries for FEI leadership.
• Analyze outreach trends, performance gaps, and conversion rates to identify areas for improvement.
• Support onboarding, training, and ongoing development for BD team members.
• Foster a positive, motivating, and performance-driven team culture grounded in structure and accountability.
• Qualifications
• Bachelor’s degree preferred, or 5+ years equivalent experience in outbound sales, business development, or call center management.
• 5+ years of experience leading SDRs, BDRs, or appointment setting teams.
• Demonstrated success hitting KPIs and driving metrics-based performance.
• Strong experience with Salesforce or HubSpot CRM (dashboards, tasks, reporting).
• Proficiency with Microsoft 365 including Teams, Excel, Outlook, and PowerPoint.
• Skilled coach with the ability to develop scripts, improve objection handling, and elevate call quality.
• Strong analytical ability to interpret KPIs, conversion rates, and activity reports.
• Exceptional communication and leadership skills with the ability to enforce structure and accountability.
• Experience in service-based, field-service, or fire protection industry sales a plus (not required).
• Compensation & Benefits
• $90,000-$150,000-Competitive salary with performance-based bonuses or commissions.
• Full benefits package including medical, dental, vision, and 401(k).
• Paid time off, holidays, and ongoing training opportunities.
• Company laptop, phone, and CRM access provided.
• Opportunities for advancement within FEI’s Sales & BD team.
• Why Join FEI?
• At Fire Equipment Inc., you’ll be part of an established, mission-driven company known for its industry expertise and commitment to protecting lives and property.
• We invest heavily in training, development, and operational excellence to ensure our employees grow and succeed.
• Joining FEI means joining a team dedicated to professionalism, service, and continuous improvement.

Work Location :