Content Strategy Manager, Lifestyle

Content Strategy Manager

Reports to : Director of Content Strategy Brands : Country Living and The Pioneer Woman

Why This Role? We're looking for a creative, curious, and data-savvy Content Strategy Manager to help shape the future of two beloved Hearst Magazines Lifestyle brands : Country Living and The Pioneer Woman. If you're passionate about how audiences discover and engage with contentand excited to experiment, optimize, and think strategicallyyou'll thrive in this role.

About the Team At Hearst Magazines, we create media that moves minds, products and ideas. Backed by a collaborative, supportive culture and a commitment to bold, original work, we're not just shaping the future of mediawe're redefining how people connect, engage and experience the world around them. Join us and be part of shaping what's next.

Key Responsibilities

• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social / video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunitiesalways backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.

Qualifications

Must-Haves :

Nice-to-Haves :

What We Offer

Compensation : The base salary for this role is between $74,000 - $89,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Location : This role is currently based in the NYC office at least 3 days a week. No remote option.

Equal Employment Opportunity Statement : Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.