Senior Product Marketing Manager, Identity Verification & Authentication Experiences

Senior Product Marketing Manager, Identity Verification & Authentication Experiences

Mountain View, California, United States

Company Overview

ID.me is the next‑generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly log in across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800‑63‑3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https : / / network.id.me / .

ID.me is building the identity layer of the internet — and with it, a category‑defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth with members and customers alike. Together, we’re creating a new category, establishing ID.me as the leading identity solution, and accelerating ID.me’s growth to make life safer and easier.

ID.me is seeking a Senior Product Marketing Manager, Identity Verification and Authentication Experiences to lead the go‑to‑market strategy, positioning, and lifecycle marketing for ID.me’s core identity products — including our identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next‑generation call center authentication solutions. This role is responsible for connecting how ID.me’s verification technologies create value for both our enterprise customers and our members, ensuring that every experience reflects trust, accessibility, and security.

You’ll define how ID.me’s identity verification and authentication experiences are positioned in the market, lead go‑to‑market execution for new capabilities, and partner cross‑functionally to ensure our solutions meet both compliance standards and member expectations for ease and confidence. This is a B2B2C role that sits at the intersection of enterprise value and consumer experience — ideal for a marketer who can move seamlessly between enterprise positioning and member empathy, backed by insights that drive adoption and engagement.

Responsibilities

• Define the product marketing strategy for ID.me’s identity verification and authentication products, aligning with enterprise customer needs and member expectations.
• Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification.
• Translate market and member insights into narratives that influence product direction and go‑to‑market priorities.

Go‑to‑Market Leadership

Customer, Member & Market Insight

Key Performance Indicators

Qualifications

Compensation & Benefits

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

Monthly pay range : $200,000 – $243,000 USD. ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off (subject to policy terms), short and long‑term disability, accident and critical illness, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

Equal Employment Opportunity

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.

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