Director of Digital Marketing and Demand Generation

Position Overview

Our client, a small tech company in the enterprise risk / compliance space, is seeking a Director of Digital Marketing and Demand Generation to join their team full-time. This role is 100% on site in Sunrise, FL.

As the Director of Digital Marketing and Demand Generation, you will be responsible for designing, executing, and optimizing lead generation campaigns across various channels. You will work closely with the sales and marketing teams to attract, and nurture leads, helping convert prospects into loyal customers. You will collaborate with their engineering and product marketing team to craft engaging content that communicates the company's value propositions. Candidates must have prior B2B software marketing experience to be considered.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies to drive customer acquisition and revenue growth
• Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and webinars
• Analyze and report on campaign performance, leveraging data to inform future marketing strategies and tactics
• Collaborate with sales and product teams to align marketing efforts with business goals and customer needs
• Utilize marketing automation tools, including HubSpot, to streamline processes and improve efficiency
• Create engaging and targeted content for various campaigns to attract and engage B2B audiences
• Monitor industry trends and competitor strategies to identify opportunities for differentiation and innovation

Qualifications