Product Marketing Director

About the Team

Miros Product Marketing team shapes how the world thinks about adopts and gets value from Miro. We are responsible for crafting and packaging Miros product story and taking it to customers with impactful go to market approaches built in partnership across teams at Miro. Successful Product Marketers at Miro are curious customer centric creative problem solvers operate with end to end ownership of their domain and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.

About the Role

Were seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miros solutions targeting Engineering Product and Design teams. This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product Field sales and Marketing. The ideal candidate understands product development workflows and how to market to technical buyers such Engineering leaders. Youll have deep product marketing expertise and excel at cross-functional leadership.

What youll do

• Drive the go to market strategy positioning packaging and value proposition for Miros solutions targeting Engineering Product and Design teams.
• Synthesize customer feedback industry insights and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering product and design community
• Develop compelling messaging enablement materials demos competitive insights thought leadership content and nurture customer success stories to fuel field engagement marketing campaigns and events
• Drive market research competitive analysis and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
• Build relationships with customers analysts influencers and thought leaders in the community and customer base to help evangelize Miro
• Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product engineering and design teams worldwide
• Partner with PMMs Product leadership and Field leaders on GTM strategy solution packaging and value translation ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy

What youll need

Whats in it for you

The reasonably estimated salary range is specific to New York and may not be applicable to other locations. The range for this role is $204800 to $307200. Final compensation and total package components will be based on individual factors such as the candidates skills qualifications and experience.

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 204800 - 307200