Salesforce Marketing Cloud Engineer

Salesforce Marketing Cloud Specialist to support initiatives by designing, implementing, and optimizing multi-channel marketing campaigns. This role will serve as a bridge between marketing operations and data analytics teams, ensuring marketing data is structured, captured, and leveraged effectively for insights and decision-making.

Responsibilities :

• Design and implement customer journeys using SFMC Journey Builder, Email Studio, and Automation Studio.
• Manage and optimize data flows between Salesforce Marketing Cloud and external data systems (e.g., Salesforce CRM, Data Warehouses, CDPs).
• Collaborate with data analytics teams to define tracking requirements, campaign KPIs, and customer segmentation strategies.
• Create SQL queries in SFMC to extract, transform, and load marketing data for reporting and analytics purposes.
• Develop and maintain Data Extensions, subscriber lists, and segmentation logic.
• Support A / B testing, campaign reporting, and data attribution models.
• Ensure marketing data is compliant with privacy regulations (e.g., GDPR, CCPA).
• Provide insights into campaign performance and work with analytics teams to identify trends and improvement opportunities.

Required Skills & Qualifications -

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.