Demand Generation Manager

About the Role

Fabric is looking for a results-driven Demand Generation Manager to own and execute the campaigns that fuel our enterprise pipeline. You’ll bring a Go-to-Market (GTM) engineering mindset—building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay to enrich leads, personalize outreach, and measure impact. This role is central to Fabric’s mission : by ensuring our solutions reach the right buyers at the right time, you’ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.

You’ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you’ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.

What You'll Do

As a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include :

• Owning Campaign Execution : Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.
• Targeted Outbound : Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.
• Inbound Optimization : Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.
• ABM Leadership : Manage account-based marketing programs with Sales to target and engage priority accounts.
• Event Support : Support event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.
• GTM Automation : Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.
• Cross-Functional Collaboration : Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.
• Reporting & Optimization : Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.

Why You Might Be a Good Fit

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Your Qualifications

Bonus Points

The national pay range for this role is $90,000.00– $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.

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