Talent.com
Paid Social Strategist
Paid Social StrategistTinuiti • Scranton, PA, US
Paid Social Strategist

Paid Social Strategist

Tinuiti • Scranton, PA, US
18 days ago
Job type
  • Full-time
Job description

Paid Social Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate wastethe biggest growth killer of alland scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity : Love Growth. Hate Waste.

We support 100% remote work for this role!

We'd Love To Hear From You If :

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Strategist, you will plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low. You'll work closely with Creative, Analytics, Product / Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

Key Responsibilities

  • Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
  • Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.

The Tinuiti Way

  • Pair strong Paid Social craft (creative + audience + signal) with growing multi-channel understanding (Search, Commerce, CRM, Creative).
  • Teach clients and teammates, and document what works so others can reuse it.
  • Product-Led

  • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale.
  • Apply insights from our Bliss Point product suite, including Forecasting, Always-On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative / audience bets; share feedback to improve tools.
  • Data & Measurement-Driven

  • Design practical tests (holdout / lift tests when possible; otherwise solid A / Bs), define success in advance, and keep a regular read cadence.
  • Keep data and tracking healthy (pixel / CAPI, event mapping, UTMs / GA4); explain limits of the data when recommending changes.
  • Owner Mindset

  • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).
  • Help your Pod adopt better ways of working.
  • Ways Of Working And Values

  • Greatness attracts greatness : Seeks feedback, pushes craft excellence, and embraces technology and change.
  • Clients grow, we grow : Prioritizes client outcomes with innovation, precision, and proof.
  • Culture of ownership : Acts with speed, eliminates waste, and holds themself accountable.
  • Professional & Technical Qualifications

  • Experience : 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
  • Hands-on with : Meta Advantage+ / value optimization / CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog / DPA.
  • Technical : Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
  • Communication and collaboration : Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
  • KPIs

  • Growth : More qualified reach, more new customers, higher revenue and LTV from Paid Social.
  • Creative : Faster test cycles and a higher win rate; less creative fatigue.
  • Audience and signal : Larger high-intent audiences; better pixel / CAPI / event health; fewer "limited learning" cases.
  • Innovation : Regular creative, audience, bidding, and format tests with decisions recorded.
  • Product / AI : Pilot and scale automation and Bliss Point-guided allocations with proven, incremental impact.
  • Efficiency (guardrail) : Hold or improve CAC / ROAS while growing profitable volume.
  • The hiring salary range for this role is $80,000 - $95,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for >

    Equal Work Act, C.R.S. 8-5-101 et seq.

    FLSA Classification : Exempt

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    Benefits

    Unlimited PTO : At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

    Healthcare : Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

    Retirement : Match up to 4% of your contributions at 100% with immediate vesting

    Perks and Wellness : Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

    Parental Leave : Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

    Learning and Development : On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

    Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

    Create a job alert for this search

    Paid Social Strategist • Scranton, PA, US

    Related jobs
    Travel CT Technologist

    Travel CT Technologist

    MedPro Healthcare Allied Staffing • Scranton, PA, US
    Full-time
    MedPro Healthcare Allied Staffing is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Joint Commission-certified staffing agency, is se...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Tech - $2740.8 / Week

    Travel CT Tech - $2740.8 / Week

    FlexCare • Scranton, PA, US
    Full-time
    FlexCare is seeking an experienced CT Tech for an exciting Travel Allied job in Scranton, PA.Shift : 4x10 hr nights Start Date : 12 / 29 / 2025 Duration : 13 weeks Pay : $2740. Why Clinicians Choose FlexCar...Show more
    Last updated: 1 day ago • Promoted
    Staff Psychiatrist - Clarks Summit State Hospital

    Staff Psychiatrist - Clarks Summit State Hospital

    Commonwealth Of Pennsylvania • Clarks Summit, PA, United States
    Full-time
    NOTE : THIS IS A REPOSTING OF CS-2025-35405-37500.IF YOU APPLIED UNDER THE PREVIOUS POSTING WHICH WAS OPEN FROM OCTOBER 22, 2025 TO NOVEMBER 10, 2025, YOU CANNOT SUBMIT A NEW APPLICATION.Are you a d...Show more
    Last updated: 30+ days ago • Promoted
    Human Resource Spring Internship

    Human Resource Spring Internship

    Dorney Park • Albrightsville, Pennsylvania, US
    Internship
    Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Joining our Dorney Park team means you'll work in a team setting to assist season...Show more
    Last updated: less than 1 hour ago • Promoted • New!
    Pricing Strategist / Senior Pricing Strategist

    Pricing Strategist / Senior Pricing Strategist

    Benco Dental • Pittston, PA, United States
    Full-time
    Pricing Strategist / Senior Pricing Strategist.At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the descriptio...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    Magnet Medical • Scranton, PA, US
    Full-time
    Magnet Medical is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Magnet Medical Job ID #35060238.Pay package is based on 10 hour shif...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    ARMStaffing • Scranton, PA, US
    Full-time
    ARMStaffing is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. This position requires 4x10 hour shifts from 8 : 30 PM to 7 : 00 AM.The tec...Show more
    Last updated: 30+ days ago • Promoted
    Travel Cath Lab Technologist

    Travel Cath Lab Technologist

    ProLink Allied • Scranton, PA, US
    Full-time
    ProLink Allied is seeking a travel Cath Lab Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Pay package is based on 8 hour shifts and 40 hours per week (s...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    Host Healthcare • Scranton, PA, US
    Full-time
    Host Healthcare is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Pay package is based on 10 hour shifts and 40 hours per week (subje...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    FlexCare Allied • Scranton, PA, US
    Full-time
    FlexCare Allied is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. FlexCare Allied Job ID #JOB-01688304.Pay package is based on 8 hour...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    GHR Healthcare - PH Division • Scranton, PA, US
    Full-time
    GHR Healthcare - PH Division is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Planet Healthcare Job ID #74403691.Pay package is base...Show more
    Last updated: 1 hour ago • Promoted • New!
    Travel CT Technologist

    Travel CT Technologist

    Triage Staffing • Scranton, PA, US
    Full-time
    Triage Staffing is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Travel Radiology : CT Tech Scranton.Location : ...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist - $2,830 per week

    Travel CT Technologist - $2,830 per week

    National Staffing Solutions-Surgical Services • Scranton, PA, United States
    Full-time
    National Staffing Solutions-Surgical Services is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania. Job Description & Requirements.National Staffing Solutions-Surgical Serv...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    Springboard Healthcare • Scranton, PA, US
    Full-time
    Springboard Healthcare is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Springboard Healthcare Job ID #806352.Pay package is based o...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    Anders Group • Scranton, PA, US
    Full-time
    Anders Group is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Pay package is based on 10 hour shifts and 40 hours per week (subject ...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    AHS Staffing • Scranton, PA, US
    Full-time
    AHS Staffing is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Posted job title : Radiologic Technologist CT Tech.At AHS Staffing, we ...Show more
    Last updated: 30+ days ago • Promoted
    Travel CT Technologist

    Travel CT Technologist

    ADEX Healthcare Staffing LLC • Scranton, PA, US
    Full-time
    ADEX Healthcare Staffing LLC is seeking a travel CT Technologist for a travel job in Scranton, Pennsylvania.Job Description & Requirements. Work 4x10 hour shifts from 8 : 30 PM to 7 : 00 AM.Off week...Show more
    Last updated: 30+ days ago • Promoted
    Special Education Teacher in Jim Thorpe, PA

    Special Education Teacher in Jim Thorpe, PA

    Sunbelt Staffing • Jim Thorpe, PA, US
    Full-time
    Bachelor's or Master's degree in Special Education, active Special Education Teacher license and minimum 1+ years Special Education Teacher experience required. Applicants who do not meet th...Show more
    Last updated: 1 hour ago • Promoted • New!