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Principal Marketing Insights Specialists
Principal Marketing Insights SpecialistsMediabistro • WorkFromHome, MA, United States
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Principal Marketing Insights Specialists

Principal Marketing Insights Specialists

Mediabistro • WorkFromHome, MA, United States
16 days ago
Job type
  • Full-time
Job description

Overview

Work Your Magic with us! Start your next chapter and join MilliporeSigma. Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Position : Principal Marketing Insights Specialists

Employer : EMD Millipore Corporation

400 Summit Drive

Burlington, Massachusetts 01803

Job Site : 80 Ashby Road

Bedford, Massachusetts 01730

Telecommuting : Telecommuting is available for this position. Individual must be in the office 2-3 days per week, so must reside in the Bedford, MA region.

Travel : 10% domestic travel and 5% international travel per year is required.

Responsibilities

  • Utilize machine learning and AI to analyze customer segments, identifying key demographics, preferences and behaviors to enable targeted strategies for Process Solutions customers.
  • Develop and implement advanced analytics models to optimize marketing campaigns, focusing on customer engagement metrics (such as social media engagement, conversion rate, customer lifetime value, and return on ad spend) and return on investment across various channels (digital, print, omnichannel).
  • Conduct in-depth assessments of key bioprocessing modalities (mRNA, pDNA, monoclonal antibodies, ADCs, gene and cell therapy and recombinant proteins) and identify and evaluate high-growth opportunities in niche market areas, such as Process Analytical Technology, cell line expression systems and process development, to inform product positioning and marketing strategies and uncover growth opportunities.
  • Leverage social listening, NLP and AI-based analytics to monitor online customer interactions, sentiment and engagement trends, providing actionable insights to refine digital marketing and lead generation strategies.
  • Conduct competitive analysis to identify market opportunities and threats, providing recommendations for product differentiation and strategic positioning in the market.
  • Act as a technical lead / data architect for development efforts within the reporting environment and as a point of contact for ad hoc requests and questions concerning the data and reporting.
  • Utilize advanced analytics tools and AI-powered software to enhance data visualization and reporting capabilities, ensuring insights are actionable and easily understood.
  • Enhance the process solutions market model by embedding predictability on pipeline progression, demand, supply and macro market trends to enable more accurate forecasting and serve as a critical input for the annual strategy development process.
  • Manage the process solutions market research by identifying and utilizing the right external information sources to support all franchises (upstream, downstream, single-use, and hardware) and develop predictive analytics, product journeys, and market shares.
  • Collaborate with global cross-functional teams to align insights with market entry strategies and product lifecycle management.

Qualifications

Requirements & Qualifications :

Employer requires a Master’s Degree in Data Analytics, Data Science, or a closely related field and at least four (4) years of work experience as a Data Scientist or related occupation in data analysis and machine learning within the life sciences sector. The following are required :

  • Demonstrated ability conducting competitive analysis and market assessments of bioprocessing modalities and niche market areas with at least three (3) years of experience.
  • Demonstrated ability acting as a technical lead in developing advanced analytics models and reporting dashboards, using Python and R and tools such as Tableau and Foundry, with at least three (3) years of experience.
  • Demonstrated ability managing market research initiatives and utilizing external data sources with at least four (4) years of experience.
  • Demonstrated ability collaborating with cross-functional teams in a global context and managing vendor relationships with at least four (4) years of experience.
  • Demonstrated knowledge of life science and pharmaceutical industry datasets such as Evaluate Pharma, Global Data, BDO Bioreactor Capacity, Beacon and Pitchbook, with at least four (4) years of experience.
  • All years of experience may be gained concurrently.

    This position is eligible for EMD Millipore Corporation’s Employee Referral Program.

    Applicants can send resumes to EMD Millipore Corporation, 400 Summit Drive, Burlington, Massachusetts 01803 (Attn : Req# ) or apply online at 161-commas-please-omitted-do-not-use

    Salary Range : One hundred sixty-one thousand eight hundred three dollars to two hundred nineteen thousand dollars per year. Compensation is based on experience, location, and other factors. We offer generous benefits packages.

    Additional benefits information is available at the company benefits page.

    What we offer

    We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

    Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

    #J-18808-Ljbffr

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