Incubations Growth Lead

About Us

Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. As an organization dedicated to advancing blockchain technology, Sei Development Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.

About the Role

As Incubations Marketing Lead you'll drive the go-to-market and growth engine for every protocol, product, or wild-card concept birthed inside the Sei Development Foundation's Incubations team. Think of it as running a mini-agency inside Sei : you'll take zero-to-one ideas, shape their story, light up community flywheels, and prove traction in real numbers such as social reach, token demand, exchange listings, and active users.

Responsibilities

GTM Strategy and Execution - Build positioning & messaging frameworks for each incubation, craft launch plans (announcements, AMAs, partner pushes, liquidity events), set and hit growth KPIs across channels

Community & Social Growth - Architect creator / ambassador programs that 10 social reach, own Twitter, Discord, Telegram, etc. narrative arcs, track sentiment, mindshare, and community health

Token Demand & Listings - Coordinate tokenomics storytelling with Labs & Legal for compliance, drive CEX and DEX listing pipelines alongside BD, potentially plan liquidity mining, staking, and / or referral loops to boost velocity

User Acquisition & Retention - Define target personas and acquisition funnels, launch incentivized quests, hackathons, and partner integrations, instrument onboarding flows to maximize activation and retention

Data & Reporting - Build dashboards and weekly growth reports to founders and Foundation leadership.

What We're Looking For

Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms.

A deep understanding of crypto trends and storytelling

Strong creative instincts with an ability to craft taglines, social narratives, and visually engaging content

Owner mentality, coupled with framework-driven strategic thinking

Exceptional project management and multitasking skills

Proficiency in design tools like Figma and Canva

Excellent written and verbal communication skills in English

Problem-solving mindset with the flexibility to adapt to the dynamic social media landscape

A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology

Nice to Haves

Experience working at a large blockchain foundation or Traditional Finance institution

Prior success building social communities for a Layer 1 blockchain, or large scale DeFi project

Strong connections with influencers and creators in the crypto space