Senior Coordinator, Site Merchandising

Senior Coordinator, Site Merchandising

Responsibilities :

• Site Merchandising Strategy : Assist in the planning and management of tarte.com e-commerce content & merchandising including site assets, product assortment & storytelling and product sort order to drive conversion rate and AOV.
• Key owner of homepage and content strategy including all sections of homepage, content slots across site, working with cross-functional partners.
• Assist in driving business growth by creating best-in-class digital experiences for each product category.
• Content pages : Works with brand marketing team on content pages focused on key brand priorities, maintaining content pages based on key brand moments. Includes briefing, set up, testing, overall execution.
• Partner closely with the creative team to request and give feedback on creative assets that are needed to support site revenue goals.
• Working closely with engineering & QA to ensure the strategy is executed in a way that meets business goals & customer expectations.
• E-Commerce Customer Experience : Partner with marketing teams to deliver a best-in-class experience through personalization, product quizzes, navigation updates, daily site updates, site content / enhancements & marketing activations & promotions.
• Manage site search experience, optimizing searches for new launches, existing experiences and new quizzes.
• Data-Driven Insights : Utilize website analytics & customer data to identify opportunities for improvement & make data-driven decisions to enhance site performance - i.e. leveraging historical & current search trends to drive strategy for the marketing calendar & category optimizations on site. Regularly report on KPIs & site metrics.
• Utilize customer feedback to create actionable takeaways to optimize customer pain points, collaborating with relevant partners.
• Tech-Driven Partnerships : Key driver of release process for overall site merch team working with Release Manager to ensure content is deployed on time.
• Prioritize requirements and features directly with the development team to ensure a scalable storefront tailored to business needs.
• Able to concisely articulate requests / priorities with engineering and product teams
• Cross-functional Collaboration : Serve as a partner to Digital & Brand Marketing, Planning, Creative, Operations, Engineering, QA, Customer Experience and Digital Product Management Teams.
• Competitor Analysis : Stay informed about industry trends, competitors' strategies, & emerging e-commerce technologies to maintain a competitive edge.

Qualifications :

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