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IntelliPro Group
Lifecycle Marketing Senior SpecialistIntelliPro Group • San Francisco, CA, United States
Lifecycle Marketing Senior Specialist

Lifecycle Marketing Senior Specialist

IntelliPro Group • San Francisco, CA, United States
5 days ago
Job type
  • Full-time
Job description

Lifecycle Marketing Senior Specialist

We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.

Responsibilities:

  • Own lifecycle programs across onboarding, engagement, retention, and reactivation
  • Design and optimize automated journeys using behavioral segmentation and user signals
  • Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
  • Partner with product, data, and marketing teams to support launches and drive feature adoption
  • Develop lifecycle programs for both consumer users and professional/team use cases

Requirements:

  • 35 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
  • Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
  • Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
  • Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
  • Exposure to both B2C and B2B or product-led environments is a plus
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Lifecycle Marketing Senior Specialist • San Francisco, CA, United States

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