In order to build excellent products and tell great stories, we must first profoundly understand our audiences - what motivates them, why they think and behave the way they do, and what they think of our brands and products. The Consumer Apps Marketing Research and Insights team is at the heart of developing this understanding. As a Research Manager, you will be embedded within the Reputation Marketing team, and inform how Google builds its reputation with the priority audiences shaping the AI landscape (policymakers, scientists, voters, and more).
Your primary focus will be partnering with the AI Responsibility team: conducting and synthesizing brand tracking, qualitative research, and real-time social analysis across a variety of core issue areas (science, health, government, economy, and more). Your role will be to identify the audiences that matter in shaping the narratives for each issue, understand how those narratives spread and solidify, and provide tactical recommendations for how the AI Responsibility team should react. Managing stakeholder relationships, staying informed on Marketing priorities, scoping syntheses/studies to support strategy discussions, and managing a measurement framework will be an integral part of your day-to-day work. As a secondary-priority, you will help manage the global policymaker sentiment tracker. Your key responsibilities include helping to improve the program's operations, synthesizing findings and connecting dots between other programs, and presenting findings to teams across Google.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
Research and Insights Manager, Marketing, Reputation and AI Responsibility • San Francisco, CA, United States
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