Senior Manager, Account Based Marketing (ABM)

Senior Manager, Account Based Marketing (ABM)

OneTrust's mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT / tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

We're looking for a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end-to-end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross-functional teams to prioritize and execute programs. This role is ideal for a data-driven marketer who is passionate about delivering targeted, high-impact experiences to enterprise accounts.

Your Mission

• Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
• Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
• Co-own demand generation for ABMboth inbound and outboundfor multiple product lines and buying centers
• Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
• Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
• Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
• Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
• Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
• Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
• Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce

You Are

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates : the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and / or training. This role may also be eligible for discretionary bonuses, equity, and / or commissions, as well as benefits.

Salary Range

$139,050 - $208,575 USD

Where We Work

We are embracing an office first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.

Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.

Benefits

As an employee at OneTrust, you will be part of the OneTeam. That means you'll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com / careers.

Resources

Check out the following to learn more about OneTrust and its people :

You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy Overview.

Recruitment fraud warning : OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to askrecruiting@onetrust.com.

Our Commitment to You

When you join OneTrust you are stepping onto a launching pad the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career. OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.