Performance Marketing Manager

📣 Role Summary

We’re looking for a strategic, data-driven Performance Marketing Manager who’s excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making — someone who loves building structure out of chaos and driving measurable results. You’ll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you’ll feel right at home here.

⚡ What you'll do

• Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit.
• Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
• Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
• Lead A / B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
• Explore and scope new channel opportunities as performance stabilizes across core platforms.
• Create briefs for new ad creatives and work with internal or external resources to bring them to life.
• Build simple, repeatable systems for campaign launches, reporting, and learnings.
• Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development.
• Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution.
• Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.

🎯 What we’re looking for

🤗 Who you are

📅 Hiring Process

🙌 What we offer

🤝 Our Values

About Topline Pro

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 90+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.

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