Student Marketing Director - FSU Bookstore

Job Title

Student Marketing Director - FSU Bookstore

Location

Tallahassee

Overview

Job Description

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett serves over half of the students in the United States and works with 80,000 schools as a leading provider of education technology, services, and print and digital content. We're higher education's largest campus retailer and a hub for school spirit and community as we operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent. We take pride in the fact that for more than 140 years, we have been helping to improve people's lives by supporting a lifetime of learning and education.

The Student Marketing Director will lead local marketing tactics on campus via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

In-Store Marketing :

• Leads campus-level marketing strategy for Campus Stores to drive sales.
• Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
• Track marketing tactics and execution for campaigns, store events, and local initiatives.
• Act as the liaison between the store and the in-house creative / production team to develop desired marketing collateral to support local marketing efforts.
• Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing local initiatives to drive commissionable sales.
• Discuss local strategy with OTC marketing partners for execution of strategy.
• Meets regularly with the Campus Store Director / Manager on the local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic to stores during non-event times. Including NIL opportunities, scavenger hunts, etc.
• Supports national marketing initiatives at the store level.
• Maintain in-store signage, online image maintenance, and EDU compliance.

Social Marketing :

Requirements