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Manager, Social & Product Monetization
Manager, Social & Product MonetizationA+E Networks • New York, NY, US
Manager, Social & Product Monetization

Manager, Social & Product Monetization

A+E Networks • New York, NY, US
18 days ago
Job type
  • Full-time
Job description

Manager, Product Monetization

Creativity and collaboration are at the heart of the A+E Global Media Digital Content & Platforms team. Our company mission and vision is to create illuminating and entertaining content for the most expansive audience possible by meeting audiences wherever and however they consume content, and this team is key to meeting that North Star. We are passionate about using technology in fresh ways and shaping narratives from the first spark of an idea to their final digital form. As an employee of A+E Global Media, you'll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America's Best Midsize Employers for consecutive years, and Newsweek named us in their list of America's Most Loved Workplaces, as well as their list of America's Greatest Workplaces for Diversity, LGBTQ+ and Women employees.

We're seeking a dynamic and strategic professional to join A+E Global Media's Digital team, driving growth through social-first ad sales partnerships and influencer-led campaigns. This role brings ideas to life across the full campaign cycle from RFP and pitch development to production, legal compliance, and performance reporting. You'll collaborate across Ad Sales, Marketing, and Creative teams to deliver innovative, results-driven programs that elevate A+E's digital presence. The ideal candidate combines creativity with strong project management skills and a deep understanding of social and influencer trends. This is an exciting opportunity to shape impactful campaigns that connect audiences, brands, and A+E content in meaningful ways.

Digital + Social-First Ad Sales Campaigns

  • Act as a strategic bridge between departments, integrating digital / social and influencer elements into pitches and packages.
  • Manage and streamline databases for digital / social-first packages, ensuring scalability and adaptability.
  • Lead brainstorms and pitch curation for RFPs, ensuring stakeholder contributions and timely delivery.
  • Assist Sr. Manager in all post-production aspects of campaigns, troubleshooting issues to meet deadlines.
  • Contribute to the full lifecycle of campaigns, ensuring alignment with business goals and delivering optimizations.
  • Stay at the forefront of trends in the social space and influencer marketing while leveraging data analytics to inform client strategies.

Influencer Campaign Management

  • Work with internal stakeholders to identify and lead influencer campaign opportunities for Marketing & Ad Sales initiatives.
  • Lead the execution of influencer campaigns, from initial concept to final delivery, ensuring brand alignment.
  • Establish strong relationships with influencers, briefing them on campaign goals, key messages, and content guidelines.
  • Spearhead the expansion of the A+E influencer database.
  • Work on influencer casting recommendations companywide.
  • Project & Asset Management

  • Coordinate project timelines and milestones, ensuring seamless creative asset delivery across all channels.
  • Support the development and implementation of streamlined processes that improve collaboration between social, digital creative, editorial, PR, and marketing teams.
  • Maintain tracking systems, coordinating asset delivery from influencers and internal stakeholders.
  • Identify and resolve inefficiencies in workflows, driving operational improvements.
  • Cross-Department Collaboration

  • Act as the primary point of contact for collaboration between Ad Sales, Organic Social, Editorial, Digital Creative, PR, Marketing.
  • Develop integration plans for campaigns, aligning with the goals of all departments involved.
  • Monitor progress and troubleshoot any barriers to cohesive execution.
  • Production

  • Lead and oversee production scheduling, resource allocation, and team coordination.
  • Collaborate with cross-functional teams (like Ad Sales, Editorial, and PR) to ensure production meets campaign goals.
  • Ensure that all production aspects including scheduling and execution are carried out according to plan.
  • Budget & Finance

  • Maintain budget for influencer engagements, submitting invoices and coordinating with finance to ensure accurate and timely payments.
  • Legal Approvals & Compliance

  • Oversee the legal review of all Ad Sales & influencer-related content and campaign execution, ensuring full compliance with legal and contractual guidelines.
  • Ensure internal teams utilize FTC and legal compliance for influencer campaigns.
  • Assist Sr. Manager as point of contact for external legal advisors and influencer representatives for contract negotiations.
  • Basic Requirements

  • 3 - 6 years of experience working in Social Media Strategy, Influencer Marketing and / or Digital Partnerships.
  • Strong understanding of social media strategy and influencer marketing, with experience in content-driven campaigns.
  • Highly self-motivated and detail-oriented, with a proactive approach to managing projects and meeting deadlines.
  • Experience in branded content partnerships, including campaign execution and clients.
  • Excellent prioritization and time management skills, ensuring efficient handling of multiple.
  • Ability to adapt to the evolving media landscape, staying ahead of platform trends and industry changes.
  • Thrives in a fast-paced environment, effectively balancing competing priorities.
  • Strong communication and interpersonal skills, fostering productive relationships with internal and external stakeholders.
  • Collaborative team player, working across multiple departments to align strategies and drive results.
  • Proven ability to manage external relationships, including clients, influencers, vendors, and platform partners.
  • Independent and proactive problem solver, capable of autonomously leading projects from conception to completion.
  • Ability to manage up effectively, ensuring leadership is informed and aligned on key initiatives.
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    Product Manager • New York, NY, US

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