Senior Vice President, Markets

Leadership (Non-Clinical)

The Senior Vice President (SVP) Markets at Health Alliance Plan (HAP) is a high-impact opportunity to shape the growth and product strategy for HAP, an organization committed to delivering exceptional, accessible care. This is a pivotal role responsible for driving enterprise-wide membership and revenue growth through bold strategy, market insight, and product innovation. Reporting directly to the HAP President, the SVP, Markets provides executive leadership at HAP to drive revenue growth, market expansion, product diversification that align with organizational goals and strategic plans. Working closely with the executive leadership team, the SVP develops and implements strategies to meet and exceed membership and revenue targets through innovative products, pricing, market segmentation, and strategic partnerships. This leader coordinates business processes across Business Development, Commercial Sales, Government Programs, Product and Community Outreach to optimize effectiveness. Represents HAP in the community and various Henry Ford Health forums while fostering and building strong relationships. Serves as HAP's public face to advance its position as a leading regional health plan.

Key Responsibilities

Enterprise Growth Leadership

• Serves as a key member of the Executive Leadership Team responsible for overall business performance and organizational growth.
• Develops and leads a comprehensive growth strategy that integrates commercial, Medicare, Medicaid, and Government lines of business to expand HAP's market footprint and revenue base.
• Leads and aligns Business Development, Commercial Sales, Government Programs, and Product Development to achieve enterprise growth goals.
• Oversees business forecasting, and execution of initiatives that drive membership growth, customer acquisition, and retention across all markets.
• Partners with internal teams to support the strategic plan for all sales and business development.

Sales & Distribution

Product Strategy & Innovation

Partnerships & Market Development

Talent & Culture

Strategic Financial Management

Qualifications & Experience