Consumer Insights Manager

Position Summary :

The Consumer Insights Manager is responsible for overseeing the consumer insights and market research function for MJUS. This role is essential in growing the brand and helping the organization make informed decisions related to brand strategy, innovation, and commercial execution. The Consumer Insights Manager has a deep understanding of consumer behavior and will be ability to translate data into actionable insights. This person must be highly motivated, infinitely curious and strategic as well as detail oriented. This person reports directly to the Chief Marketing Officer and their efforts will directly drive business decisions.

Principal Duties and Responsibilities :

Market and Consumer Research

• Conduct comprehensive quantitative and qualitative research to understand consumer preferences, trends, and competitive landscapes.
• Design and execute consumer surveys from end-to-end to gather feedback and insights on products, promotion, and brand perception.
• Develop detailed profiles of target consumers, including their needs, preferences, and pain points.
• Moderate focus groups, in-depth interviews, and analyze qualitative outputs
• Present findings and insights to senior management and other internal stakeholders through reports, presentations, and visualizations.
• Understand the role of AI in market research as a tool, leveraging it where necessary

Data Analysis

Brand Monitoring

Marketing Strategy

Requirements

Benefits