Creative Experiential Manager, CPS, NA Business Marketing

Overview

The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. We bring sponsorships to life through platform-first media and immersive experiential activations, ranging from third-party publisher integrations to first-party TikTok-branded tentpoles. We drive partnerships across our media partners and accelerate revenue through bespoke packaging of tentpole and proprietary programming.

Were looking for a Creative Experiential Manager to join the CPS team and lead cross-functional planning, execution, and promotion of CPS sponsorship programs. This includes briefing internal events and studio teams, partnering with integrated marcomms leads, and driving full-funnel momentum and industry awareness of CPS packages. Youll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead collaboration to drive awareness and excitement of CPS sponsorship packages from pre-launch anticipation to real-time execution to post-activation celebration. The position can be based in New York or Los Angeles.

Responsibilities

• Serve as CPSs primary partner to TikToks Global Studio / Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
• Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (pre-launch to post-activation amplification).
• Partner with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and highlight high-impact activations.
• Lead cross-functional alignment across event production and experiential content outputs to ensure activations are on-brand, on-brief, and deliver sponsor value.
• Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
• Collaborate with Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth go-to-market execution for CPS packages.
• Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback and future-facing recommendations.

Qualifications

Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign / project management (ideally at a platform, agency, or media / entertainment company).

Strong project management and planning skills with the ability to build clear timelines, align stakeholders, and produce compelling decks and briefs.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices in multiple cities, including Los Angeles, New York, London, and Singapore.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our teams work together to create value for communities, inspire creativity, and bring joy. We cultivate curiosity, humility, and impact, embracing challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our company and users.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and strive to reflect the communities we reach.

TikTok Accommodation

TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. For assistance or accommodations, please reach out to us at the provided contact.

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