Senior Director of User Acquisition / Performance Media

Senior Director of User Acquisition / Performance Media Join to apply for the Senior Director of User Acquisition / Performance Media role at Electronic Arts (EA).

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Description Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen. The future of entertainment is interactive, and our Marketing team builds content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across EA franchises and experiences.

We are looking for a Senior Director of User Acquisition / Performance Media to join the EA Live Service Marketing Organization. You will report to the Head of Live Service Marketing and directly oversee growth for EA’s games. This role offers an opportunity to build a Performance Media team for EA’s Franchises from the ground up and transform how we bring and support our products.

Responsibilities

Cultivate and manage a high-performing, data-driven marketing team specializing in user acquisition for PC, console, and mobile

Identify and implement performance media solutions to drive growth and achieve business goals

Partner with product marketing, brand, channel marketing, creative, and studio teams on go-to-market strategies

Educate and influence senior partners in Studio, Fan Growth, and Publishing to maximize investment revenue

Collaborate with Analytics and Finance to refine ROAS models and optimize performance metrics

Lead ROAS target setting with studio and commercial teams to maximize top and bottom-line returns

Develop multi-year paid user acquisition strategy considering privacy, AI, and lifecycle management

Drive advertising partner roadmaps to meet business needs

Improve strategies to grow and maximize revenue for titles

Craft clear, data-driven narratives for senior management

Requirements

15+ years of performance marketing experience across PC, console, and mobile games

6+ years in a leadership or management role

Experience managing AAA game media budgets

Ownership mindset, accountability, and problem-solving abilities

Deep understanding of UA algorithms, measurements, and creative best practices

BA / BS in marketing / finance or equivalent quantitative field

Passion / knowledge for video games

Compensation and Benefits The ranges listed below are EA’s expected pay ranges for this role in specified locations at the time of posting. Pay offered will depend on location, experience, and other factors. Benefits include PTO, sick time, holidays, parental leave, health insurance, and 401(k); certain roles may be eligible for bonus and equity.

California : $210,600 - $320,000 USD

Washington : $198,300 - $269,500 USD

Note : In the US, a package of benefits is provided to regular full-time employees. Locations and benefits may vary by role and location.

About Electronic Arts EA values adaptability, resilience, creativity, and curiosity. We empower teams to do great work and pursue growth opportunities. We offer a holistic benefits approach focused on physical, emotional, financial, career, and community wellness. EA is an equal opportunity employer and makes accommodations for qualified individuals with disabilities as required by law.

Additional Information

Seniority level : Director

Employment type : Full-time

Job function : Business Development and Sales

Industries : Entertainment Providers

EA supports diverse candidates and encourages applications from all backgrounds. This posting may show multiple similar roles and locations.

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