Vice President, Ecommerce

Vice President, Ecommerce

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Job Description

Trupanion is seeking a results-driven leader for a new VP of Ecommerce position. The VP of Ecommerce will accelerate growth, foster innovation, and enhance market competitiveness through a seamless digital acquisition journey. This role is responsible for developing and executing the overall ecommerce strategy to drive online pet growth and enhance the digital experience. The VP of Ecommerce will build and mentor a results-driven team, instilling a growth mindset rooted in curiosity, precision and speed- ensuring that the Ecommerce team is a powerful engine for the business.

Reporting to the Chief Revenue Officer, we're looking for a high-impact and hands-on leader with a proven track record of building teams, achieving revenue goals, and creating a long-term ecommerce vision. Success in this role is defined by the consistent delivery of efficient, high-impact growth through a balanced approach of experimentation, automation, and innovation.

This position is open to candidates in the Seattle area. You will have a hybrid remote / in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

Responsibilities :

• Architect, articulate and execute a vision and high-impact digital strategy that aligns with the company's long-term goals.
• Oversee the evolution of all digital and acquisition channels including SEO, SEM, email marketing, SMS, paid media, and website.
• Oversee the performance of all digital partner integrations, including highly visible partners like State Farm.
• Champion marketing technology and automation that power personalized journeys and convert pet owners into loyal members, managing key vendor relationships to enable innovation and maximize value.
• Partner with the analytics team to apply data-driven insights in media strategy development, audience segmentation, targeting and A / B testing.
• Build and mentor a high performing team and foster a culture of innovation and experimentation.
• Leverage a deep understanding of our brand, members, and value proposition to ensure alignment on and offline.
• Build and refine operational frameworks to bring clarity, accountability and consistent execution to marketing initiatives.

Qualifications :

Skills :

Compensation :

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.