Lifecycle Marketing Manager : 25-06317

Primary Skills : CRM / Lifecycle Marketing (Advanced), Martech Platforms Eloqua / Marketo (Advanced), Program & Project Management (Advanced), Analytical / Data Skills (Intermediate), Testing & Optimization (Intermediate), Risk Management (Intermediate)

Location : Mountain View(Hybrid) (#LI-Hybrid))

Contract : W2

Duration : 18 months

Pay Range : $95 - $98 Per Hour

#LP

JOB SUMMARY :

We are seeking an experienced CRM Lifecycle Marketing Manager to design, launch, and optimize multi-channel marketing campaigns that drive customer engagement, conversion, and revenue growth. The ideal candidate will bring strong lifecycle marketing expertise, analytical skills, and proficiency with martech platforms. This role requires close collaboration with cross-functional teams, data scientists, and analytics partners to execute and continuously optimize go-to-market strategies in a fast-paced environment.

JOB REQUIREMENTS :

• Design, launch, and manage multi-channel campaigns across email, in-product display, push, and SMS, ensuring optimal segmentation, cadence, frequency, and sequencing.
• Partner with data science and operations teams to leverage behavioral data, models, and AI for effective segmentation and targeting.
• Own deliverables, deadlines, and campaign automation in platforms including Eloqua, Marketo, Quickbase, and Campaign Manager to drive conversion, unit growth, and revenue.
• Lead A / B and multivariate testing, build measurement plans, and track progress against KPIs to inform ongoing optimizations.
• Translate customer insights and data into actionable roadmaps and measurable GTM strategies.
• Partner with GTM managers, product marketing, marketing ops, creative, and development teams to deliver campaigns aligned with lifecycle marketing goals.
• Engage effectively with teams outside of marketing to move projects forward and deliver business impact.

Must have Skills

Preferred Experience :

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