Marketing Coordinator

Marketing Coordinator

Key Responsibilities :

Digital Marketing

Develop and execute integrated digital marketing strategies through email campaign marketing, social media, and content marketing.

Manage website updates, optimize for improved end user experience, and ensure alignment with overall brand goals.

Leverage analytics to measure ROI and campaign performance, adjusting tactics to improve effectiveness.

Demand Creation

Create and manage marketing campaigns that generate qualified leads and drive customer acquisition.

Partner with sales and to develop targeted outreach strategies for new and existing customer verticals.

Implement lead nurturing programs through marketing automation and CRM tools.

Brand Management

Oversee the development, positioning, and consistent execution of the company's brand identity across all touchpoints.

Ensure all marketing content and presentation materials align with brand guidelines and reinforces brand messaging.

Lead creative development for collateral, presentations, trade show materials, and digital assets.

Ecommerce Strategy & Implementation

Drive the growth of online sales through the development and execution of a robust ecommerce strategy.

Work with internal teams and external partners to enhance product listings, optimize search, and improve the digital shopping experience.

Utilize ecommerce analytics to guide decision-making and identify opportunities for revenue growth.

Networking & Event Management

Plan and manage company presence at industry trade shows, customer events, and networking functions.

Coordinate event logistics, marketing materials, booth design, and lead capture strategy.

Collaborate with sales to maximize event ROI and post-event follow-up.

Customer Vertical Data Analytics

Analyze customer and market data to identify trends, opportunities, and areas for sales expansion and optimization.

Develop customer segmentation strategies and targeted messaging based on vertical-specific insights.

Support the sales team with tailored materials and campaigns aligned to customer verticals.

Vendor Co-op Management

Manage co-op marketing programs with key vendors, ensuring maximum value and strategic alignment.

Track budgets, submissions, and performance metrics to meet compliance and drive returns.

Foster strong relationships with vendor partners and leverage shared marketing initiatives.

Required Skills and Qualifications :

Bachelor's degree in Marketing or a related field (or equivalent work experience)

5+ years of experience in a marketing role, preferably in B2B focused on industrial customer verticals

Strong understanding of social media platforms (especially LinkedIn and Facebook) and B2B content strategies

Familiarity with e-catalog platforms and email marketing tools

Experience with Microsoft Office, particularly PowerPoint and Excel

Detail-oriented with excellent visual and written communication skills

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Self-starter with a collaborative mindset and the ability to work across departments such as sales, product, and customer service

Salary- $60,000

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