Director, Global Paid Social & Display

Director, Global Paid Social & Display

The Director of Global Paid Social, Display, and OTT / CTV marketing will lead a high-performing team responsible for strategy, planning, execution, and optimization of upper- and mid-funnel media investments across Meta, TikTok, YouTube, Snapchat, Pinterest, Programmatic Display, and Connected TV.

You will drive full-funnel performance balancing brand awareness, new customer acquisition, and efficient ROI through data-driven media strategy, creative excellence, and localized execution across key global regions (US, EU, APAC, LATAM, and MENA).

This leader will be accountable for translating global brand and commercial objectives into measurable outcomes, optimizing investments exceeding $200M+ annually across digital channels.

Strategy & Leadership

• Own the global paid social, display, and OTT / CTV roadmap aligned with corporate growth and regional priorities.
• Develop integrated media strategies that drive brand awareness, consideration, and customer acquisition.
• Collaborate cross-functionally with regional GMs, creative services, CRM, content and eCommerce teams to deliver consistent full-funnel performance.
• Lead global media planning cycles, ensuring optimal channel allocation across Meta, TikTok, YouTube, DV360, Amazon DSP, and Tatari.
• Partner with analytics and finance to define KPIs, forecast performance, and report on ROI, CAC, and brand lift.

Performance Optimization

Channel & Creative Innovation

Cross-Functional Collaboration

Team & Vendor Management

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities : Required :

Equipment Knowledge :

Experience Requirements :

Education Requirements :