Campaign Manager
Job Category : Marketing
Requisition Number : CAMPA005950
Full-Time
Hybrid
Salary : $145,000 USD per year
Location : Boca Raton, FL 33486, USA
Description
Your Key Responsibilities
- Enhance Salesforce Marketing Cloud journeys to improve client engagement, enhance lead nurturing, implement lead scoring and segmentation to increase conversion rates and personalize client engagement based on their preferences, behaviors, and interactions with the brand
- Develop comprehensive marketing campaign strategies to drive brand awareness, customer acquisition, and engagement and collaborate with cross-functional teams to align campaign strategies with overall business goals
- Oversee the planning and execution of marketing campaigns across channels and ensuring timely delivery, within budget, meet quality standards and actionable insights to inform leadership and optimize spend
- Regularly evaluate and refine campaigns, journeys and workflows using key performance indicators ("KPIs") and return on investment ("ROI") analysis to incorporate best practices and drive continuous improvement
- Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives.
Your Qualifications
Bachelor's degree in marketing, Business, or related field.8+ years of experience in marketing, with a focus on campaign management and strategy.Strong analytical skills and ability to interpret data to drive actionable insights.Excellent leadership, communication, and collaboration skills. Experience managing and mentoring a team of marketing professionals.Proficiency in Salesforce Marketing Cloud required.Advanced experience in marketing automation platforms, CRM systems, and analytics toolsSkills Required
Drive a culture of experimentationStrategic thinking and ability to develop effective campaign strategiesStrong analytical skills with data driven decision makingMarketing expertise across channels and trendsCreative and innovative campaign developmentExcellent verbal and written communication skillsAdaptable to changing markets and technologiesYour Key Benefits
Transforming the lives of thousands of men, women, and childrenVibrant culture where every team member is valued and empowered to thrivePaid vacation days, holiday days, and personal daysComprehensive health benefits (medical, dental, life insurance, and more)401(k) plan with a company match to prepare for retirementCorporate marketing to support you with leads and salesTuition reimbursementCompany-paid trainingHybrid workEqual Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.