VP, Growth Marketing

Job Description

Job Description

Role Overview

Create is looking for a sharp, data-driven VP of Growth Marketing to scale our category-defining creatine brand. This leader owns the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels. You’ll set strategy, lead a small but mighty team, and work directly with the CEO to keep growth efficient and brand-aligned as we expand online and in retail.

Key Responsibilities

• Growth Strategy & Leadership : Set and hit aggressive revenue and CAC / LTV goals. Build and mentor a high-performing growth team.
• Paid Social & Performance Creative : Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels. In 2026, your budget will be upwards of $50M.
• Affiliate & Influencer : Expand and optimize our affiliate, creator, and ambassador programs to drive profitable customer acquisition.
• Ecommerce : Own site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
• Retention & Lifecycle : Lead email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
• Data & Analytics : Build a rigorous testing culture, using data to guide spend allocation, experimentation, and forecasting.
• Cross-Functional Collaboration : Partner with Brand, Operations, Finance and Retail teams to align growth efforts with launches, retail expansions, and inventory planning.

Requirements