VP Marketing, Reality Labs

Summary :

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.Metaverse is a virtual environment where you can be present with people in digital spaces like the embodied internet that you're inside of rather than just looking at. The team working on this represents the next step in Meta's vision to bring the world together by enabling a true sense of presence across digital spaces. Our Wearables teams are building products to enable people to be more present, connected, and empowered in the world. The portfolio includes both displayless and display-powered AR glasses, other form factors (e.g., wrist), as well as the software experiences that power them including novel applications of AI (e.g., multi modal AI). In this role you will lead marketing across the Reality Labs portfolio, encompassing the Metaverse and Wearables categories. You will lead end to end marketing of multiple devices in each category including shaping global go to market strategies, defining competitive positioning, and delivering high impact, multi channel campaigns. Success will require a leader with proven expertise in launching and scaling consumer hardware products, capable of transforming business and product strategy into powerful brand platforms that accelerate growth and deliver measurable business impact. This role requires near term launch excellence with long term strategy, ensuring sustained relevance and category leadership. Additionally, this leader will champion data driven decision making to optimise spend and maximise impact, while elevating the creative bar for world class campaigns. They will be expected to build relationships cross functionally, anticipate market shifts, influence product roadmaps, and shape long term portfolio strategy in a rapidly evolving competitive landscape.

Required Skills :

VP Marketing, Reality Labs Responsibilities :

Manage and scale a high performing marketing organization, aligning individual strength with business priorities, and fostering a culture of innovation ,accountability and impact

Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities

Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs

Develop, manage and support the execution of integrated marketing efforts that seamlessly connect digital, social, experiential and traditional touch points,ensuring brand narratives are consistently amplified and product impact is visible in every market.

Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy

Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives

Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions

Minimum Qualifications :

Minimum Qualifications :

18 + years of experience with brand and product marketing, consumer products and / or hardware with brands and at companies with global scale

15+ years of experience with global team leadership, cross-functional team leadership, and team management

Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies

Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders

Experience influencing and leading strategies across multiple lines of business and matrixed teams

Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them

Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data

Experience managing multiple campaigns and / or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact

Experience bringing new products to market

Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive and cross-functional leadership

Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results

Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Preferred Qualifications :

Preferred Qualifications :

Experience and / or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and / or hardware / software platforms

Experience working and thriving in a self-starter, fast-paced and changing environment

Experience with founding or leading a company or division and / or launching products and businesses

MS / MBA degree

Public Compensation :

$437,000 / year to $490,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.