Marketing Manager - TroutRoutes

Marketing Manager - TroutRoutes

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional "Basecamps" to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven't lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we're hungry to improve, value innovation, and believe great ideas come from any direction.

We are looking for a versatile and creative Marketing Manager to join our team. This role is ideal for someone highly motivated, and passionate about storytelling through digital channels. You'll create engaging content, build relationships with our audience, and grow our brand presence across multiple social media platforms. The right person for this role has been involved in executing all phases of marketing. This role is embedded directly in the TroutRoutes team to ensure strategic alignment, fast iteration, and high-context decision-making. This position combines performance marketing expertise with the ability to identify and activate new top of the funnel growth levers across the customer journey. You'll collaborate closely with cross-functional partners internally to drive installs, improve spend efficiency, and innovate on new ways to reach consumers.

As an onX Marketing Manager, your essential job duties and responsibilities will look like :

• Social Media

Proactive monitoring and engagement in social media channels for comments, questions, and messages, supporting efforts to grow follower count, engagement rates, and brand awareness.

Create automated nurturing campaigns designed to optimize conversion during and post trial periods.

Assist UA performance marketing team on paid advertising initiatives (targeting, budget tracking, reporting) across paid media channels (paid social, search, display, video, etc.)

Work with cross-functional teams to forecast and report weekly and monthly channel-level installs, trials, CAC, and LTV : CAC performance.

What you'll bring :

Where you can work :

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, "Basecamp," or "Connection Hub".

How you'll be compensated :

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $91,000 to $107,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

What we're offering you :

Performance essentials :

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.

Position open until filled.