Director, GTM & Product Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for a client - A fast-growing human performance supplement company.

Job Description

This individual will lead the development and execution of the GTM strategy and product marketing for new product launches, ensuring alignment across cross-functional teams, driving product adoption, and amplifying our brand and positioning in the market. You will be a key player in helping define the strategic positioning of our products, ensuring successful launches, and driving the adoption and growth of products.

As such, this role will also be crucial in overseeing and optimizing the daily operations of our company, working closely with the SVP of Marketing. As the GTM lead, this role will be responsible for streamlining processes, enhancing efficiency, and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion.

This role supports our mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking, product expertise, and hands on execution experience. This role will report directly to the SVP of Marketing.

Responsibilities

• Go-To-Market (GTM) Strategy Development & Execution :

Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, audience needs

Own the product positioning and narrative development to ensure products across our curated portfolio are differentiated and resonate with target audiences

Serve as a key point of contact between the executive team and other departments within the organization for GTM, Product launches, and key business initiatives

Act as a product evangelist both internally and externally, promoting the benefits of our products to the broader market, including at events, conferences, PR, and through media outreach

Assist the executive team in defining and implementing strategic initiatives to drive the company's growth and success

Develop and implement effective strategies to optimize the company's operational processes and workflows

Qualifications

Location