Digital Marketing Manager

Digital Marketing Manager

As the Digital Marketing Manager, you will be responsible for creating and implementing a digital marketing program that supports the company's sales and product growth objectives. This individual plays a highly visible and strategic role, driving business impact by improving the customer experience and performance of our digital properties. The role will work closely with cross-functional teams in the sales, product, engineering, and information technology groups to create a thriving digital program. You will lead the strategy and tactical marketing operations to increase demand generation, identify additional sales channels, attract traffic to the company website, and promote our digital presence. The Digital Marketing Manager will also own the digital solutions roadmap for the website and marketing stack. This will include managing the web delivery team to drive new features, functionality enhancements, martech integrations, and technical SEO improvements.

Job Duties and Responsibilities :

• Develops digital marketing strategy based on the company's sales and product growth objectives, current and best practice digital marketing tools and techniques, and efficacy measures.
• Plan and execute digital marketing campaigns, including SEO, PPC, email, social media, and other activities
• Ensure all digital marketing programs deliver exceptional customer experiences
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, organize, and drive activities that develop a thriving social media program
• Design, set up, and evaluate A / B and multivariate testing processes that drive conversion rate optimization
• Leverage digital marketing and technology expertise to evaluate and select future tools, solutions, and programs
• Maintain knowledge of the latest developments in social / digital / advertising / analytical trends and platforms with an eye toward incorporating new ideas and emerging tools
• Measures and reports impact and ROI of digital marketing initiatives to internal stakeholders
• Determines and deploys best practices as the digital landscape evolves with a continuous test, learn, and improve mindset, using data-driven insights to guide an agile sprint plan
• Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams
• Manage web delivery team comprised of project managers, agency partners, and internal cross-functional partners
• Deploy web experience enhancements that align with enterprise goals and priorities
• Work with web product third parties to enable customer experience enhancements
• Be a web experience expert with respect to the company's competitors
• Co-pilot agile sprint planning schedule with technical web development agency
• Ensure sufficient lead time is given to accomplish tasks and efficient sequence of activities
• Oversee UX / UI, Dev, Design Business Requirements gathering
• Maintain cross-functional process flows and ways of working playbooks
• Perform other tasks and or assignments as required

Job Qualification Requirements / Competencies :

Bachelor's degree in Marketing or related field (MBA preferred)

5+ years of experience in Marketing

Excellent written and verbal communication skills

Experience in setting up and optimizing SEO and PPC campaigns on all major search engines

Proficiency in working with cross-functional teams to create and launch integrated marketing campaigns that support strategic initiatives or new product introductions (NPI)

Previous experience in managing relationships with external agencies or vendors

Experience in optimizing landing pages and user experience funnels

Knowledge of AdWords and Google Analytics, understanding of tagging and tracking mechanisms for digital marketing

Supervisory Requirements :

5+ years of leadership and supervisory skills

Physical Requirements :

A normal amount of sitting and standing, average mobility to move around an office, and ability to conduct a normal amount of work on a computer.

Salary :

At NMB, the pay band for this role is between $78,178.00 and $117,267.00 annually, and your base pay will depend on your skills, qualifications, experience, and location. The base pay is a part of our total compensation package and is determined within a range of the pay band process. This offers you the opportunity to progress as you continue to grow and develop your career at NMB.

Benefits :

401(K)

Safe Harbor

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance & AD&D

Healthcare & Dependent Care Spending Accounts

Short-Term Disability

Long-Term Disability

Employee Assistance Program

Sick Leave Benefits

Paid Vacation

Paid Holidays

Tuition Reimbursement

Schedule :

NMB offers flexible work schedules to create a better work / life balance.

Work Authorization (Required) :

Applicants must be legally authorized to work for any employer in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Disclaimer :

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time. The job description doesn't constitute a contract of employment and the company may exercise its employment-at-will rights at any time. The above lists all of the essential functions, education, knowledge, skills and abilities required for this job. These are the minimum requirements; employees must also demonstrate good interpersonal skills, proper attitude and professionalism, acceptable attendance and work behaviors at a minimum.