Digital Marketing Strategist

Responsibilities :

• Setting digital strategy based upon initiative and / or campaign objectives.
• Overseeing all digital marketing and media efforts including SEM, search, (implementing keyword strategies), mobile, social (oversee and optimize paid campaigns), display, programmatic, landing page development, etc.
• Work with creative and development teams to develop everything from websites to digital ads, social assets, email marketing campaigns, etc.
• Manage effective and proactive digital outreach programs and content optimizations to drive qualified traffic and greater conversion online; analyze performance.
• Review frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.
• Manage digital partner relationships, including acting as primary contact for day-to-day activities, projects, contracts, and billing.
• Work closely with programmatic media agency partner as well as contracted media buyer on strategy, set-up, and optimizations while aligning social and search efforts.
• Analyze reporting results and help identify opportunities and strengths as it relates to the competitiveness of the campaign.
• Analyze and translate data-based findings into clear, relevant and actionable insights.

Qualifications :

• Bachelor’s degree in marketing or a related field required.
• Five or more years of experience in digital marketing and advertising.
• Well-versed in the use of digital advertising, social media, and email marketing as marketing tools.
• Understands website development and digital best practices; ability to guide and direct internal and external creative and development teams.
• Experience with search engine optimization, lead generation, and email marketing
• Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio.
• Data-driven approach to decision making.
• Able to work with colleagues at all levels to develop marketing goals and evaluate results .
• Proven problem-solving, communication, and writing skills.
• Ability to work with clients and provide strategic counsel.
Hace 9 días