Responsibilities :
- Setting digital strategy based upon initiative and / or campaign objectives.
- Overseeing all digital marketing and media efforts including SEM, search, (implementing keyword strategies), mobile, social (oversee and optimize paid campaigns), display, programmatic, landing page development, etc.
- Work with creative and development teams to develop everything from websites to digital ads, social assets, email marketing campaigns, etc.
- Manage effective and proactive digital outreach programs and content optimizations to drive qualified traffic and greater conversion online; analyze performance.
- Review frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.
- Manage digital partner relationships, including acting as primary contact for day-to-day activities, projects, contracts, and billing.
- Work closely with programmatic media agency partner as well as contracted media buyer on strategy, set-up, and optimizations while aligning social and search efforts.
- Analyze reporting results and help identify opportunities and strengths as it relates to the competitiveness of the campaign.
- Analyze and translate data-based findings into clear, relevant and actionable insights.
Qualifications :
- Bachelor’s degree in marketing or a related field required.
- Five or more years of experience in digital marketing and advertising.
- Well-versed in the use of digital advertising, social media, and email marketing as marketing tools.
- Understands website development and digital best practices; ability to guide and direct internal and external creative and development teams.
- Experience with search engine optimization, lead generation, and email marketing
- Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio.
- Data-driven approach to decision making.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results .
- Proven problem-solving, communication, and writing skills.
- Ability to work with clients and provide strategic counsel.
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