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Market Research : Conduct in-depth market research to understand the unique characteristics, trends, challenges, and opportunities within each vertical market. Analyze competitive landscape and identify key players.
Vertical Strategy Development : Develop comprehensive marketing strategies and plans for each vertical market, outlining goals, tactics, timelines, and budgets. Align strategies with overall company objectives.
Content Creation : Develop compelling marketing collateral, including case studies, whitepapers, blog posts, webinars, and presentations tailored to each vertical audience.
Campaign Execution : Plan and execute integrated marketing campaigns targeting specific vertical markets. Utilize various channels such as email, social media, events, webinars, and advertising to reach target audiences effectively.
Sales Enablement : Work closely with the sales team to develop sales enablement tools and resources, including vertical-specific messaging, presentations, and sales collateral. Provide training and support to ensure sales teams are equipped to effectively engage with vertical prospects and customers.
Lead Generation : Drive demand generation activities to generate high-quality leads within each vertical market. Collaborate with demand generation team to develop targeted campaigns and optimize lead acquisition channels.
Performance Measurement : Track and analyze key marketing metrics and KPIs to measure the effectiveness of vertical marketing initiatives. Use data insights to optimize strategies and tactics for better results.
Relationship Management : Build and maintain strong relationships with key stakeholders within each vertical market, including customers, partners, industry influencers, and trade associations.
Cross-functional Collaboration : Collaborate with cross-functional teams including business development, engineering, sales, etc. to ensure alignment and integration of vertical marketing initiatives with overall company goals and objectives.
Other duties as assigned.
MINIMUM EDUCATION AND / OR EXPERIENCE
Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
5+ years of experience in marketing, with a focus on vertical or industry-specific marketing.
Proven track record of developing and executing successful marketing strategies for specific vertical markets.
Strong understanding of marketing principles, techniques, and best practices.
KNOWLEDGE, SKILLS AND ABILITIES
Working knowledge of graphic design, web dev, content dev, events, photo / video, project management, brand management & strategy development.
Must be literate in marketing production tools (Office, Adobe CS).
Must be able to navigate and work with web-based systems like project management tools, CMS, CRM (HubSpot background a plus).
Portfolio required.
WORK ENVIRONMENT / PHYSICAL DEMANDS
Excellent communication skills, both written and verbal, with the ability to effectively convey complex concepts to diverse audiences.
Strategic thinker with strong analytical and problem-solving skills.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Experience with marketing automation platforms, CRM systems, and analytics tools.
Knowledge of mission critical fire protection code requirements (NFPA, FM, ULC, AHJ, etc.) preferred.
Up to 25% travel required.
Once you land this position, you’ll get to enjoy :
Working for a company where the associates are viewed as the company’s greatest asset.
Being part of something you can be proud of – making a difference in the health and wellness of people and our planet.
A growing company with a stellar reputation in our respective industries.
A culture that is fun, family oriented and entrepreneurial.
Excellent benefits including 401(K), health, life, dental, tuition reimbursement and numerous perks such as training and development.