Executive Director, Business Development - Mid Market

Description

Executive Director, Business Development

The Executive Director, Regional BD is responsible for driving sales growth across an assigned geographic territory. This role blends strategic account farming with targeted hunting activities— balancing proactive expansion of existing accounts with the pursuit of new opportunities. By developing tailored engagement plans, building trusted relationships, and orchestrating multi-functional solution development, the Executive Director, Regional BD drives both immediate impact and develops long-term value. Leveraging data-driven insights, this leader prioritizes time and resources to maximize territory performance and elevate Syneos Health’s presence within the biopharmaceutical industry.

Core Responsibilities

• Develops and executes a comprehensive sales strategy for a defined book of business and geographic territory, balancing new client acquisition with growth of existing accounts.
• Manages an optimized territory through data-informed prioritization of time, client opportunity, and market potential.
• Identifies, engages, and nurtures key client relationships with decision-makers, influencers, and stakeholders at all levels.
• Leads the orchestration of tailored, multi-touchpoint sales strategies based on client needs, pipeline dynamics, and strategic goals.
• Drives expansion playbooks, including therapeutically aligned strategies, renewal opportunities and next-phase conversions, to deepen account value.
• Collaborates closely with cross-functional teams—including operations, therapeutic strategy, deal strategy, and delivery —to co-develop solutions that address client-specific challenges.
• Acts as a client champion internally by sharing insights on client culture, preferences, and strategic priorities to enable effective team alignment and proposal development.
• Educates clients on Syneos Health’s differentiated value proposition, clinical and commercial capabilities, and evolving service offerings.
• Conducts regular territory performance reviews, forecasts pipeline progression, and adjusts plans based on shifting client and market needs.
• Maintains up-to-date records of client activity, pipeline, and sales progress within CRM platforms such as Salesforce.
• Stays current on industry trends, competitor developments, and emerging client needs to continuously refine engagement strategies.
• Represents Syneos Health at client meetings, industry conferences, and other relevant events to build brand presence and uncover new opportunities.

Qualifications

TSP Talent Solutions and our customers are affirmative action / equal opportunity employers (Minorities / Females / Veterans / Disabled).

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