Advisory Marketing Lead (Director)

Advisory Marketing Lead (Director)

Grant Thornton is seeking an Advisory Marketing Lead (Director) to join the team. Position summary as the advisory marketing lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth advisory practice. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment. You will serve as a key partner to advisory leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape. This role blends strategic insight, creative execution, and cross-functional collaboration. You'll thrive if you're energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.

Key responsibilities and essential functions :

• Go-to-market execution : launch and manage advisory gtm campaigns aligned to priority sectors and offerings (ai, modernization, transformation, etc.). operationalize alliance gtm with microsoft, oracle, uipath, and othersintegrated into client-facing campaigns. ensure all positioning is client-first, insight-driven, and clearly differentiated from big four competitors. embrace ai-driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns.
• acquisition marketing integration : evaluate and integrate marketing functions from acquired firms (e.g., auxis, stax) into a unified grant thornton marketing model. lead brand transition and change managementbalancing brand consistency with the unique strengths and capabilities of each acquisition. drive a collaborative approach that respects acquired talent and leverages institutional knowledge to accelerate market impact.
• content & campaign engine : build a scalable, ai-enabled content operation modeled on "content factory" principlesfast, compliant, personalized, and reusable. leverage ai to optimize content development, campaign targeting, and performance measurement. run always-on campaigns triggered by market signals, client insights, and pipeline goals.
• cross-service line alignment : partner with audit and tax marketing lead to ensure message consistency and avoid duplication. position advisory as the firm's growth engine while aligning with firmwide brand campaigns.
• analytics & accountability : define and track kpis : pipeline growth, win rates, alliance revenue, brand share of voice. deliver dashboards and insights for leadership visibility and data-informed decision-making.

time allocation : 40% advisory gtm strategy and campaign execution 25% acquisition marketing integration and change management 20% alliance marketing (microsoft, oracle, uipath) 10% cross-service line and firmwide alignment 5% talent development and marketing capability building.

performance metrics :

qualifications :

preferred attributes :

the base salary range for this position in the firm's chicago, il office only is between $184,000 and $276,000 per year. the base salary range for this position in the firm's boston, ma, iselin, nj, and new york, ny offices only is between $198,700 and $298,100 per year.

about us :

at grant thornton, we believe in making business more personal and building trust into every result for our clients and you. here, we go beyond your expectations of a career in professional services by offering a career path with more : more opportunity, more flexibility, and more support. it's what makes us different, and we think being different makes us better. in the u.s., grant thornton delivers professional services through two specialized entities : grant thornton llp, a licensed, certified public accounting (cpa) firm that provides audit and assurance services ? and grant thornton advisors llc (not a licensed cpa firm), which exclusively provides non-attest offerings, including tax and advisory services. in 2025, grant thornton formed a multinational, multidisciplinary platform with grant thornton ireland. the platform offers a premier trans-atlantic advisory and tax practice, as well as independent american and irish audit practices. with $2.7 billion in revenues and more than 50 offices spanning the u.s., ireland, and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture. grant thornton is part of the grant thornton international limited network, which provides access to its member firms in more than 150 global markets.

about the team :

the team you're about to join is ready to help you thrive. here's how :

here's what you can expect next :

if you apply and are selected to interview, a grant thornton team member will reach out to you to schedule a time to connect. we encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com / careers.

benefits :

we understand that your needs, responsibilities, and experiences are different, and we think that's a good thing. that's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles, and aspirations that make you, well, you. for an overview of our benefit offerings, please visit : https : / / www.grantthornton.com / careers / rewards-and-benefits

additional details :

it is the policy of grant thornton to promote equal employment opportunities. all personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law. consistent with the americans with disabilities act (ada) and applicable state and local laws, it is the policy of grant thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. the policy regarding requests for reasonable accommodation applies to all aspects of