Media Planner

Media Team Member

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what's possible. Never Paint by Number isn't just our mottoit's how we workcollaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

Objectives of this role :

The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Duties and Responsibilities :

• Understands media goals, objectives, and strategies for ad campaign
• Understanding of the brands, media channels, and competitive landscape
• Begins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in market
• QAs all deliverables developed by associate, including MBA / flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request form
• Responsible for the development of reporting insights, assists in performance campaign analysis, and identifies optimization opportunities
• Seeks to understand the project strategy and gain competitive knowledge
• Shares partner updates and relevant industry news with the team to facilitate discussion
• Develops strategic relationships with internal counterparts across digital strategy, PM, account, creative, etc
• Strong written and verbal interaction with internal teams and contributes to presenting recommendations both internally and externally
• Well versed in vendor landscape, contributes to agency POVs, evaluates publisher proposals for completion, accuracy, relevance, and potential inclusion
• Develops expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)

Job Requirements :

Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.